Self Edge SF, NY, LA, PDX, MX, & ATX
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THE FLAT HEAD WINTER COLLECTION
Flat Head's winter collection has landed at all six of our stores.
We have new indigo-dyed flannels, a very sick CPO shirt, blanket-lined left hand twill denim jackets, wide and straight tapered jeans, bracelets, wallets, and belts.
Shop Flat Head Online: https://www.selfedge.com/the-flat-head
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THE GOOD ART HOLIDAY COLLECTION
The Good Art PBC Goosebumps necklace is here. This is one of our favorite links we’ve seen from Good Art in quite some time. A super original design and of course a very impressive original clasp.
We've also received a new Model 10 bracelet, the smallest link gauge made in the series, along with new Rattler pendants, a wild new key clip, and frame rosette pendants.
Shop Good Art Online: https://www.selfedge.com/good-art
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THE SELF EDGE BLACK FRIDAY SALE - THIS WEEKEND!
This weekend we're running a Black Friday sale from Friday to Tuesday. This will be the last time we're discounting anything this year. Come by the store and see all our new collections and enjoy a 15% off sale on everything (except Good Art).
Everything will be marked down 15% for four days; come by and check out our new goods, we even have some new winter collections in stock from many of the brands we carry.
Self Edge Online Store Sale
Starts: 9am (PST) Friday, November 29
Ends: 9am (PST) Tuesday, December 3Sale in-store and online will be 15% off (excludes hems/repairs/Good Art). Customers which are not local can use a coupon code for 15% off everything in our online store starting at 9AM (PST) Friday November 29, the coupon code will be good until 9am (PST) Tuesday, December 3. Sale terms cannot be retroactive for past purchases or to pre-purchase items which are not currently in stock.
Coupon Code for 15% off: BF24
SHOP ONLINE: https://www.selfedge.comhttps://www.selfedge.com/image/catalog/se_bf2024.jpg
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MISTER FREEDOM WINTER COLLECTION
One of the strongest Mister Freedom collections we've seen just landed at our stores.
We have three different winter shirts, each made of a different unique denim, along with a Japanese made beanie complete with a Liberty Patch.These four new items are future Mister Freedom classics; there is a lot to read about each one. You can find a full rundown of information and specs on each garment on the product pages of our site.
Shop Mister Freedom Online: https://www.selfedge.com/mister-freedom
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POTEN WINTER COLLECTION OF JAPANESE BASEBALL CAPS
Poten’s new winter collection is here. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
This season we see Poten doing two fitted caps in a 100% work canvas and one adjustable cap in indigo denim and cowhide. These hats are crazy nice, nicer than any other straight ahead baseball cap we've ever seen. ⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Every cap style has a super soft and supple inner leather headband which has been lightly treated so it’s not destroyed by sweat.
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The caps have zero exterior branding except for the stitches which you can see from the top of the crown from the interior branding tags being sewn into the center of the crown. The cap has a medium height crown and the brim has a medium length to it with 19 concentric stitches which feel and look pretty cool in person. If you're into baseball caps, you'll love what Poten is doing.Shop Poten Online: https://www.selfedge.com/poten
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SEUVAS COFFEE-DYED CAPSULE COLLECTION
Seuvas brings us a new coffee dyed capsule collection taking three garments and presenting them in a subtle shade of “coffee” by garment dying them in spent coffee grounds from local cafes in their region of Japan. We have a beautiful 23oz herringbone canvas trucker jacket and two different medium weight canvas shirts, all three naturally dyed in a subtle "coffee" color and finished with a special edition version of the Seuvas porcelain button, this one with little tiny coffee beans hand painted onto the button.⠀⠀⠀⠀⠀
Seuvas is a brand dedicated to the art of producing canvas of all weights. They own their own canvas looms and factory which produces their canvas exactly to their specifications for the right look and texture. They even cut and sew all the garments in their own workshop in Kurashiki, Japan using vintage sewing machines so that the canvas reacts with just the right amount of puckering at the seams. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
The only exterior branding on their garments is a single hand-made porcelain button made from clay ore (Amakusa pottery stone) mined in Amakusa City, Kimamoto prefecture, Japan. Amakusa pottery stone is a historic pottery stone that is a raw material which has been used in Japanese pottery since the 17th century. These porcelain buttons are designed by Seuvas and made in the traditional way in Amakusa.
Shop Seuvas Online: https://www.selfedge.com/seuvas
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MASAHIRO MARUYAMA WINTER COLLECTION OF EYEWEAR
This week we have four eyewear releases from Masahiro Maruyama’s new collection. All four are made of Japanese titanium and acetate and come with tinted Carl Zeiss lenses with each frame's lens color matching the frame to the designer's specifications. As always, these lenses can be swapped out for prescription lenses by any optician.
All four of these frames are quite unique and the attention to detail in both design and material finish is top notch, truly he's pushing the boundaries of eyewear design and manufacturing.
You can find the new collection at all 6 of our stores now.Shop Masahiro Maruyama Online: https://www.selfedge.com/masahiro-maruyama
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DEVOA X INCARNATION PIECE-DYED HORSEHIDE BOOTS
Devoa x Incarnation Piece-Dyed Horsehide Boots, they’re here. ⠀
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These boots are a collaboration between INCARNATION of Italy and DEVOA of Japan. Devoa provided the design and wooden lasts while INCARNATION was in charge of the shoemaking, dyeing, treatment, and oiling process. After the boot is constructed it’s object-dyed black then “cured” in a special oil which gives the horsehide a deep sheen. With repeated wear over time the leather surface will acquire a glossy shine and the wearer’s creases will become visible on the surface. ⠀⠀
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These boots are made using a McKay welt construction method and finished with a Vibram Morflex sole. Now at all stores.Shop Devoa Online: https://www.selfedge.com/devoa
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3SIXTEEN WINTER LINE OF SHIRTS, JEANS, & SWEATERS
As a part of 3sixteen's winter collection they've created a take on a classic 1940’s style USN overshirt. These are made of a super soft wool and angora fiber blend.
We also have fresh runs of heavy zip and pull-over hoodies, chinos in three colors, Tochigi leather belts in three colors, and classic straight leg jeans in various denim styles.
Shop 3sixteen Online: https://www.selfedge.com/3sixteen
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SAMURAI INDIGO WINTER SHIRTS & OTOKOGI DENIM JEANS
The new NATURAL BORN KILLERS and REPHLEX Samurai winter shirts pull out all the stops.
The NBK flannel is a heavy and soft flannel that's been indigo dyed with a sulfur top for an indigo/black look complete with engraved indigo dyed buttons with absolutely perfect construction; they've nailed every element of this thing. This flannel will fade and age as a pair of jeans would over time with regular wear and washing.Samurai’s REPHLEX natural indigo-dyed dobby work shirt is made of a Japanese indigo/black spotted dobby fabric. Aiming for a color tone that resembles layering black dye over indigo fabric, Samurai used thread dyed with a combination of natural and synthetic indigo dyes, plus black thread, and then adjusted the number of thread colors that appear on the surface through weaving to achieve the desired color tones. Compared to both synthetic and natural indigo-dyed threads, black threads are pigment dyed so they don’t fade easily, as the fabric fades the dotted pattern will become more prominent.
We also have the 15oz Otogoki indigo denim in both a classic straight leg and slim tapered fit, available at all stores along with these new shirts.
Shop Samurai Online: https://www.selfedge.com/samurai
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SUGAR CANE NEP DENIM COLLECTION & MORE
Nep denim jeans and jackets from Sugar Cane have landed. Made of a Sugar Cane original 13.7oz. indigo neppy denim featuring a warp yarn of rope-dyed indigo and a weft yarn of grey with colored nep. The jeans feature double knees only at the knee area and have some interesting tool pockets attached to both legs. The jacket features pre-war changeable buttons, a 3-in-1 pocket on the left chest, and adjustable cuffs.
Sugar Cane’s Okinawa and Hawaii jeans are finally back in stock. The mill producing this denim had some issues running the fabric last year so no retailer had this model in stock for well over a year. They’re finally back, but Sugar Cane has stated going forward they will not be available year round and will only be produced once a year.
We also have a full restock of Whitesville t-shirts, leather belts, and 1955, 1947, 1966, and 2021 jeans.
Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane
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NEW ARRIVALS FROM IRON HEART
Releasing this week from Iron Heart are new burly black serge work pants, deck jackets in a new oiled army green color, 11oz sweater henley shirts, and Type III jackets in a 12oz olive whipcord.
We've also got many jeans in every weight of denim including some new models we've not carried in the past in the 777 slim tapered fit, the 634 straight leg fit, 888 high rise straight tapered fit, and the 633 straight tapered fit.
Shop Iron Heart Online: https://www.selfedge.com/iron-heart
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HERMANOS KOUMORI WASHED T-SHIRT COLLECTION
New Hermanos Koumori t-shirts including two in their new "boulder" fit which is slightly cropped, available at all six of our stores this week.
Shop Hermanos Koumori Online: https://www.selfedge.com/hermanos-koumori
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Any truth to the rumor that Self Edge employs imortals?
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BONCOURA LOOPWHEELED FLEECE HOODIES & INDIGO JEANS
Insanely nice loopwheeled zip-up hoodies from Boncoura are here. These things are heavy, soft, and built like no other loopwheeled sweater we’ve ever carried. They’re that good. ⠀⠀⠀⠀⠀
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These Boncoura hoodies are made of a custom developed 20.5oz loopwheeled fleece. One of their standout features is the hood, designed with a unique structure that naturally stands upright when worn. This thoughtful design keeps the neckline clean and adds a refined touch to an otherwise casual basic hoodie. The silhouette offers just the right amount of room, maintaining a relaxed fit without looking sloppy. The loopwheel fleece fabric crafted by BONCOURA is made using vintage loopwheel knitting machines. These machines operate slowly and gently, placing minimal stress on the yarn to preserve its natural softness and texture. This meticulous process results in a fabric that is soft, smooth, and full of character, offering a rich and refined hand feel. By avoiding undue tension on the yarn, the fabric retains its shape over years of wear and preserves its unique texture, even after repeated washing.
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Boncoura's loopwheeled fleece fabric is densely knitted while incorporating air into its structure, a distinctive characteristic of loopwheel knitting. This combination creates exceptional insulation, keeping you warm in colder seasons while delivering unparalleled comfort with its plush feel. This fleece fabric becomes increasingly supple and develops a unique patina the more it is worn, offering a personal aging process.We also have fresh production runs of Boncoura's two most popular jeans, the XX straight leg and '66 slighty tapered leg jean.
Shop Boncoura Online: https://www.selfedge.com/boncoura
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NEW MERZ B. SCHWANEN LOOPWHEELED T-SHIRTS & RESTOCKS
MASSIVE MERZ B. SCHWANEN RESTOCK ALERT
Merz b. Schwanen vintage jersey knitting machine tees are finally here! This a new model knit on a knitting machine from the 1960’s, still produced in their own factory in Germany. These tees are the vintage knitting machine version of the iconic 215 loopwheeled t-shirt; these are a hair lighter in weight and have side seams compared to the 215 t-shirt. These are available now in black and white.
We've also received large restocks of every in-line color of their 215 Heavyweight and 2S14 Super Heavyweight tees. Now at all six of our stores.
Shop Merz b. Schwanen Online: https://www.selfedge.com/merz-b-schwanen
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STUDIO D'ARTISAN ANNIVERSARY EDITION SHIRTS & JEANS
Some real heaters this week from Studio D'Artisan, O△X, & Orgueil.
We have indigo-dyed dobby work shirts in both dark indigo and a washed version from Studio D'Artisan along with their new Extreme Slub natural indigo dyed jeans. We also have a beautiful mud-overdyed Amami-Dorozome shirt from their 45th anniversary collection.
From SDA's boundary-pushing line, O△X, we have Haori jackets made of a Lyocell Tencel Fabric Outer Shell which have been hard washed post construction for a lived-in feel and look.
From SDA's menswear line, Orgueil, we have piece dip-dyed narrow harness leather belts, available in two colors, good for those wanting a sturdy heavy leather belt in a slightly narrower design compared to the rest of the belts we stock.
Shop Studio D'Artisan Online: https://www.selfedge.com/studio-dartisan
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NEW STEVENSON OVERALL CO. COLLECTION
A new collection from Stevenson Overall Co. is here.
First up, their Absolutely Amazing merino wool thermal shirts are back, available in new colors, and now available up to size XXXL! Anyone who's been following Self Edge for a while knows that this is one of the top ten things we've ever carried, and we have Stevenson Overall make them for us every year or two in new colors. These are made of a Japanese spun certified mulesing-free fine merino wool, they’re extremely soft and can be worn in both cold and somewhat warm climates due to the natural temperature regulating properties of merino wool.
We also have crew neck sweaters featuring a vivid Nordic pattern, combining a chunky texture with a versatile silhouette. The wool used is spun to be lightweight and air-filled, aka Lofty High-Loft Wool, providing high insulation. Each strand has an air layer, offering both warmth and a unique, vibrant texture.
With the Maverick jacket SOC have reimagined the third generation of the denim jacket; this unique design features front pleats for mobility and flap pockets. The front yoke line forms a subtle V-shape toward the center and is complemented by the shape of the pockets. The jacket is made of an original SOC developed sanforized (but raw) 14.5oz selvedge denim, is rope-dyed with slub yarns, and woven on vintage shuttle looms.
We also have new Cody shirts and restocks of previous versions, Encinitas jeans in indigo and black, and their Athletic socks in three colors.
Shop Stevenson Online: https://www.selfedge.com/stevenson-overall-co
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GOOD ART BELT LOOP BUDDY, IT'S BACK!
Good Art’s original brass Belt Loop Buddy is finally back at all stores, now comes in some very impressive packaging, and is Self Edge branded. These are wildly functional, have no moving parts, and last a lifetime.
Now at all stores in limited numbers.
Shop Good Art Online: https://www.selfedge.com/good-art
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SELF EDGE X HTC HAND-MADE STUDDED SKINNY BELTS
Self Edge x HTC “skinny” belts are here.
These are two new in-house designed models made of a narrower leather compared to the normal 1.75” wide belts we carry. These are made of a black cowhide with black burnished edges and finished with hand applied oxidized nickel studs and a nickel plated steel buckle.
Shop Self Edge x HTC Online: https://www.selfedge.com/product/manufacturer/info&manufacturer_id=103
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