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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    Self Edge SF, NY, LA, PDX, MX, & ATX

    Iron Heart Retailers
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    • kiyaK
      kiya
      Raw and Unwashed
      Joined:

      RICK OWENS MADE IN JAPAN GETH & DETROIT JEANS

      The highly sought after GETH jean from Rick Owens is back in a new double-knee variant. It’s got a long rise, a super wide leg, and is made of an in-house developed 14oz indigo or 16oz black/black Japanese selvedge denim. This was a instacop for many of our staff members across our stores when it was first released three years ago, the fit is just so perfect and it's now been stepped up with the double-knee detail.

      We’ve also received the Rick Owens LIDO edition of the Made in Japan Detroit. We love the way these turned out and are excited to offer this model in what we think is the most versatile jean silhouette Rick Owens produces. These are made of a in-house developed 14oz Japanese selvedge denim with a pure indigo dyed warp and natural weft. This denim truly comes alive after it’s been soaked or softened by a bit of wear and we can’t wait to see some pairs of these super worn in over time.

      Shop Rick Owens Online: https://www.selfedge.com/rick-owens

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      • kiyaK
        kiya
        Raw and Unwashed
        Joined:

        MERZ B. SCHWANEN SPRING COLLECTION OF T-SHIRTS & CHINOS

        New relaxed fit Merz B. Schwanen t-shirts are here. These are made of a newly developed cotton and hemp fiber blend and are the first tees we have from Merz which come factory rinsed. Available now at all stores in white and caramel.

        Merz B. Schwanen’s iconic “215” heavyweight loopwheeled t-shirt is finally back in stock at all stores and available in 12 colors. Get em now because these will not stay in stock for long.

        Lastly, we've received loopwheeled boxer briefs and new cotton melange socks.

        Shop Merz B. Schwanen Online: https://www.selfedge.com/merz-b-schwanen

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        • kiyaK
          kiya
          Raw and Unwashed
          Joined:

          GOOD ART MODEL 10 PENDANTS & RINGS + SILVER HORSESHOE RINGS

          If you need more Model 10 references in your jewelry collection Good Art has you covered; they’ve taken their famed Model 10 clasp and reimagined it as a pendant and a ring.

          We also have a new all silver version of their horseshoe ring available in limited numbers.

          Shop Good Art Online: https://www.selfedge.com/good-art

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          • InorganicI
            Inorganic
            Haraki san Student
            Joined:

            seems like the title of this thread needs to be updated - would it be AU? AS? ATX?

            last edited by 1 Reply Last reply Reply Quote 1
            • kiyaK
              kiya
              Raw and Unwashed
              Joined:

              SUGAR CANE SUPER DENIM COLLECTIBLES, WHITESVILLE BORDER STRIPE TEES, & SPRING COLLECTIONS

              Led by Yuichi Fukutomi, a denim specialist from Sugar Cane, the new label SUGAR CANE Super “Denim” Collectibles was launched this year bringing together a team of denim experts. Renowned vintage denim collector, Shigeki Wakiya, has joined this project with a focus on faithfully replicating the “character” of super rare, deadstock, and golden-sized super-vintage pieces that are nearly impossible to find today. The inaugural collection features pieces which have garnered significant attention in the current vintage market and are known as the “World War II model.” Drawing inspiration from unwashed deadstock vintage denim blouses and jeans, complete with residual glue, new denim fabrics were developed and painstakingly duplicated to match the original vintages, capturing the color hue of oxidized indigo and the characteristics of the warp and weft yarns. Various components are created to emulate the aged appearance of deadstock. Regarding the sewing stitching, not only are the thread count and sewing pitch faithfully recreated, but also the irregular, non-uniform stitching is meticulously duplicated.

              The 1943 model represents a product manufactured during one of the most challenging years for material control within the U.S. industry, amidst the harsh conditions of World War II. It features highly uneven and rugged denim fabric, military-style doughnut buttons, steel rivet, and all yellow-stitching. It omits rivets on the coin pocket, and has uncoated concealed rivets, preserving their natural steel color. The pocket bags are made from flannel fabric, demonstrating the strict cotton usage regulations of the time. Similarly, due to a shortage of skilled workers, various irregularities, such as rough sewing stitches, misaligned back yoke seams, and imperfect hemming, can be observed, which would be considered unacceptable in normal circumstances.

              We've also received new striped whitesville t-shirts in a heavier weight fabric, Duke Pineapple summer shirts, and jean restocks in all fits in both indigo and black.

              Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane

              Shop Whitesville Online: https://www.selfedge.com/whitesville

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              • kiyaK
                kiya
                Raw and Unwashed
                Joined:

                Introducing the Self Edge Culture Reference Series.
                ⠀⠀⠀⠀⠀⠀⠀⠀⠀
                In the first of an ongoing series we have a capsule collection produced in collaboration with a band named Information Society. We have four short and long sleeve t-shirts, hats, stickers, and a long form editorial with interviews with the band and their manager.

                Click here to read about why we’d do a capsule collection with a band who formed 40 years ago: https://www.selfedge.com/index.php?route=selfedge/editorial/readEditorial&editorial_id=879

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                • T4920T
                  T4920
                  見習いボス
                  Joined:

                  Just wanted to share that I absolutely love the way SE photograph their models/products.

                  Haven't purchased from y'all being UK based, but I always use your photos the gauge my interest in pieces, as the natural lighting really does the texture and subtle character of the garments justice.

                  “𝑁𝑒𝑣𝑒𝑟 𝑙𝑒𝑡 𝑡ℎ𝑒 𝑓𝑢𝑡𝑢𝑟𝑒 𝑑𝑖𝑠𝑡𝑢𝑟𝑏 𝑦𝑜𝑢. 𝑌𝑜𝑢 𝑤𝑖𝑙𝑙 𝑚𝑒𝑒𝑡 𝑖𝑡, 𝑖𝑓 𝑦𝑜𝑢 ℎ𝑎𝑣𝑒 𝑡𝑜, 𝑤𝑖𝑡ℎ 𝑡ℎ𝑒 𝑠𝑎𝑚𝑒 𝑤𝑒𝑎𝑝𝑜𝑛𝑠 𝑜𝑓 𝑟𝑒𝑎𝑠𝑜𝑛 𝑤ℎ𝑖𝑐ℎ 𝑡𝑜𝑑𝑎𝑦 𝑎𝑟𝑚 𝑦𝑜𝑢 𝑎𝑔𝑎𝑖𝑛𝑠𝑡 𝑡ℎ𝑒 𝑝𝑟𝑒𝑠𝑒𝑛𝑡.”

                  last edited by T4920 kiyaK 1 Reply Last reply Reply Quote 2
                  • kiyaK
                    kiya
                    Raw and Unwashed
                    @T4920
                    Joined:

                    @T4920 said in Self Edge SF, NY, LA, PDX, MX, & ATX:

                    Just wanted to share that I absolutely love the way SE photograph their models/products.

                    Haven't purchased from y'all being UK based, but I always use your photos the gauge my interest in pieces, as the natural lighting really does the texture and subtle character of the garments justice.

                    Thank you so much, that truly means a lot. We spend a lot of time and effort to make sure our photos look a certain way, and messages like this make it worth it!

                    last edited by 1 Reply Last reply Reply Quote 4
                    • kiyaK
                      kiya
                      Raw and Unwashed
                      Joined:

                      MEGA IRON HEART DELIVERY OF EVERYTHING

                      We've just receive a few very large shipments of new releases from most people's favorite brand at Self Edge, Iron Heart.

                      We have natural indigo dyed M65 jackets, various short and long sleeve shirts made of denim, flannel, and everything in between. We've also received jeans in every fit and weight from 14oz up to 25oz along with split steer cowhide type III jackets in two colors, key clips, and much more.

                      Shop Iron Heart Online: https://www.selfedge.com/iron-heart

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                      • kiyaK
                        kiya
                        Raw and Unwashed
                        Joined:

                        PURE BLUE JAPAN 16.5OZ SLUB DENIM JEANS

                        Today we have Pure Blue Japan’s 013 and 019 fits in a tasty denim style they've developed to contain just the right about of slub in a nice medium weight 16.5oz unsanforized (but Self Edge-style rinsed) denim. This comes in their popular straight tapered fit and slim tapered fit.

                        Shop Pure Blue Japan Online: https://www.selfedge.com/pure-blue-japan

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                        • kiyaK
                          kiya
                          Raw and Unwashed
                          Joined:

                          THE STUDIO D'ARTISAN SUMMER COLLECTION

                          One of the most impressive collections we've seen from Studio D'Artisan just landed at all stores.

                          We have natural indigo dyed jeans and shirts, 45th anniversary summer shirts, 15oz denim jeans in a new straight leg fit, loopwheeled t-shirts, and a beautiful O△X rayon blend short sleeve.

                          Shop Studio D'Artisan: https://www.selfedge.com/studio-dartisan

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                          • kiyaK
                            kiya
                            Raw and Unwashed
                            Joined:

                            NEW MISTER FREEDOM JEANS & SUMMER SHIRTS

                            Three very hot releases from Mister Freedom just hit our stores. We have new jeans made of a Vidalia Mills black selvedge denim, a NOS Cone Mills Denim indigo jean, and the Watertown short sleeve cotton and linen chambray, named after the internal code name for AREA51. Please check our product pages on our site for in depth spec lists for all three garments.

                            Shop Mister Freedom Online: https://www.selfedge.com/mister-freedom

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                            • kiyaK
                              kiya
                              Raw and Unwashed
                              Joined:

                              MASAHIRO MARUYAMA SUMMER COLLECTION

                              This week we have three new titanium and acetate eyewear models from Masahiro Maruyama’s new “UNFINISHED ART” collection. All three are made of Japanese titanium and acetate and come with tinted Carl Zeiss lenses with each frame's lens color matching the frame to the designer's specifications. As always, these lenses can be swapped out for prescription lenses by any optician.

                              Shop Masahiro Maruyama: https://www.selfedge.com/masahiro-maruyama

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                              • kiyaK
                                kiya
                                Raw and Unwashed
                                Joined:

                                SEUVAS MATCHA-DYED CAPSULE COLLECTION

                                Seuvas brings us a new match dyed capsule collection taking their three best selling garments and presenting them in a subtle green by garment dying them in matcha. We also have a new "wing collar" jacket with a nice side tied gusset detail.

                                Seuvas is a brand dedicated to the art of producing canvas of all weights. They own their own canvas looms and factory which produces their canvas exactly to their specifications for the right look and texture. They even cut and sew all the garments in their own workshop in Kurashiki, Japan using vintage sewing machines so that the canvas reacts with just the right amount of puckering at the seams.

                                The only exterior branding on their garments is a single hand-made porcelain button made from clay ore (Amakusa pottery stone) mined in Amakusa City, Kimamoto prefecture, Japan. Amakusa pottery stone is a historic pottery stone that is a raw material which has been used in Japanese pottery since the 17th century. These porcelain buttons are designed by Seuvas and made in the traditional way in Amakusa.

                                Shop Seuvas Online: https://www.selfedge.com/seuvas

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                                • kiyaK
                                  kiya
                                  Raw and Unwashed
                                  Joined:

                                  SUGAR CANE SUMMER COLLECTION OF SHIRTS & JEANS

                                  Sugar Cane has done a reproduction of the uniforms worn in Coca-Cola factories during the summer months of the 1950's and 1960's. These are made of a custom herringbone twill fabric and are available now in a new green color and we have a restock of last year’s khaki.

                                  We also have new kasuri fabric shirts, black denim type II jackets, and a very long awaited restock of the iconic Okinawa and Hawaii mixed-fiber jeans.

                                  Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane

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                                  • kiyaK
                                    kiya
                                    Raw and Unwashed
                                    Joined:

                                    3SIXTEEN VACATION SHIRTS & WIDE LEG BLACK JEANS

                                    3sixteen’s new Vacation Shirts are here, this time made of a cotton and hemp blend and finished with a minimal hand-stitched detail, available in black and plum.

                                    We've also receive new wide leg jeans, made of a 14.5oz black/black Japanese selvedge denim.

                                    Shop 3sixteen Online: https://www.selfedge.com/3sixteen

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                                    • kiyaK
                                      kiya
                                      Raw and Unwashed
                                      Joined:

                                      STRIKE GOLD LOOPWHEELED T-SHIRTS & HEAVY LOOPWHEELED HOODIES

                                      Strike Gold loopwheeled t-shirts are back! These are the ultimate loopwheeled t-shirts, no surprise that they come from Strike Gold, a brand highly dedicated to pushing the boundaries of both selvedge denim and loopwheeled basics.

                                      This heavy 100% cotton fabric is made on vintage loopwheeling machines in Japan. Not many of these machines still exist in the world as they're difficult to maintain and run at a very slow pace. This jersey is produced and pulled down by gravity to create a zero tension knit, creating that trademark horizontal pattern you seen in a well worn in loopwheeled t-shirt or sweater. Available now in black, white, and navy

                                      We've also received heavy loopwheeled crewneck sweaters and hoodies in three colors.

                                      Shop Strike Gold Online: https://www.selfedge.com/strike-gold

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                                      • kiyaK
                                        kiya
                                        Raw and Unwashed
                                        Joined:

                                        NEW ARRIVALS FROM IRON HEART

                                        We've just received a huge delivery from Iron Heart including jeans in all weights from 14oz up to 25oz, denim jackets and vests in indigo and overdyed black, loopwheeled hoodies in three colors, and long sleeve snap buttoned shirts in a indigo Kersey fabric.

                                        Shop Iron Heart Online: https://www.selfedge.com/iron-heart

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                                        • kiyaK
                                          kiya
                                          Raw and Unwashed
                                          Joined:

                                          FLAT HEAD CHROMEXCEL ENGINEER BOOTS & HAND-SEWN WALLETS

                                          It's a real leather party over here with our new delivery of Flat Head Chromexcel cowhide engineer boots, Wild Child cowhide and shell cordovan wallets, mid-length cowhide wallets, and shell cordovan small wallets. All are available now in black or tan.

                                          Shop Flat Head Online: https://www.selfedge.com/the-flat-head

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                                          • kiyaK
                                            kiya
                                            Raw and Unwashed
                                            Joined:

                                            BONCOURA DUCK HUNTER CAMO PAINTER SHORTS

                                            There is a lot to say about Boncoura’s new Duck Hunter Camo shorts; a reinterpretation of the quintessential American work pant, transformed into shorts and enhanced by the use of Duck Hunter Camo fabric.

                                            These shorts are made from a thick herringbone fabric that is specially printed with Duck Hunter Camo on both sides, offering different colors on each side. Designed with deep hand pockets for practicality, the coin pocket is slightly shallower than its vintage counterparts to enhance accessibility, while the side pockets are thoughtfully sized to accommodate items like an iPhone and vary in size from left to right for added functionality.

                                            True to their work pants heritage, the shorts include a wrench loop for those employed at OK House Building Services. The sides are reinforced with triple stitching using a vintage sewing machine, ensuring durability, while the thick belt loops add strength. The top button features an original lacquered laurel wreath design typical of wartime buttons. The zipper with a BONCOURA original logo is like vintage cotton zipper tapes, and the right side of the back patch pocket displays the BONCOURA name on a woven patch. Reinforcement below the back pockets is achieved by applying an additional layer of fabric on the inside, doubling up the material for increased strength. Truly a pair of very well thought out shorts.

                                            Shop Boncoura Online: https://www.selfedge.com/boncoura

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