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New Iron Heart Website - Live Now - Feedback and Bug Report Here Please!

We recognise this photography style!

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  • S
    Steve
    IHUK Crew
    Joined: 28 Mar 2018

    Saw this email from a certain denim brand, and thought @Sam had been moonlighting!

    Personally prefer ours!

    insta
    @saturdaytypefever
    @steve_ironheart

    last edited by 13 Aug 2018, 13:25 1 Reply Last reply Reply Quote 0
    • N
      neph93
      見習いボス
      Joined: 18 Aug 2014

      Oh, the irony. I guess this means IH can go back to pocket tabs, and two motorcycles pulling a pair of jeans apart? Of course not, because imitation is only sincere flattery if you’re a multimillion dollar global fashion giant. For everyone else it’s breach of copyright. Bellends.

      “Some of those that work forces
      Are the same that burn crosses”

      • Virginia Woolf
      last edited by 13 Aug 2018, 13:29 1 Reply Last reply Reply Quote 0
      • M
        mikebarhoot
        Iron Heart Deity
        Joined: 15 Dec 2015

        I call it the “whacu talkin bout Willis” shot.

        last edited by 13 Aug 2018, 14:17 1 Reply Last reply Reply Quote 0
        • N
          neph93
          見習いボス
          Joined: 18 Aug 2014

          @mikebarhoot:

          I call it the “whacu talkin bout Willis” shot.

          Levi’s are notoriously litigious with regards to their branding. When premium Japanese denim took off in the US around 2006/7 they went after IH, Sugar Cane and a bunch of others who deliberately referenced Levi’s branding on their jeans. Google “pre-lawsuit Iron Heart” and see what you get.

          Here’s a NYT piece from back in the day that covers it and mentions IH. Kiya is interviewed too:

          https://www.nytimes.com/2007/06/14/fashion/14tokyo.html

          “Some of those that work forces
          Are the same that burn crosses”

          • Virginia Woolf
          last edited by 13 Aug 2018, 14:26 1 Reply Last reply Reply Quote 0
          • N
            neph93
            見習いボス
            Joined: 18 Aug 2014

            Actually this blog quotes Kiya’s Superfuture summary of the trouble a few days after it happened:

            http://blog.andrewng.com/2007/01/17/levis-takes-on-japanese-denim-resellers-and-manufacturers/

            And here’s a screenshot of Iron Hearts’s old Levi’s inspired pre-lawsuit patch, taken from the above blog:

            And the old IH red tag from the same place:

            “Some of those that work forces
            Are the same that burn crosses”

            • Virginia Woolf
            last edited by 13 Aug 2018, 15:58 1 Reply Last reply Reply Quote 0
            • L
              louisbosco
              啓蒙家
              Joined: 21 Feb 2013

              my memory is a little hazy. but i believe japan is the only place that tabs and arc can happen. something to do with them failing to register a trademark or being late to register one in japan. that was the case when browsing BiG or selfedge and you couldn't find tabs or arcs on any Samurai but you could simply go to japan and pick one up.. and even their websites advertise it..

              "Loyalty is a two way street. If i'm asking for it from you, then you're getting it from me."

              • Harvey Specter
              last edited by 19 Aug 2018, 11:31 1 Reply Last reply Reply Quote 0
              • S
                Steffen
                Joined: 26 Jul 2017

                @louisbosco:

                my memory is a little hazy. but i believe japan is the only place that tabs and arc can happen. something to do with them failing to register a trademark or being late to register one in japan. that was the case when browsing BiG or selfedge and you couldn't find tabs or arcs on any Samurai but you could simply go to japan and pick one up.. and even their websites advertise it..

                SDA does the Pigs that rip the Pants in half too.

                last edited by 19 Aug 2018, 11:41 1 Reply Last reply Reply Quote 0
                • F
                  Farmered
                  Joined: 10 Mar 2018

                  @neph93:

                  @mikebarhoot:

                  I call it the “whacu talkin bout Willis” shot.

                  Levi’s are notoriously litigious with regards to their branding. When premium Japanese denim took off in the US around 2006/7 they went after IH, Sugar Cane and a bunch of others who deliberately referenced Levi’s branding on their jeans. Google “pre-lawsuit Iron Heart” and see what you get.

                  Here’s a NYT piece from back in the day that covers it and mentions IH. Kiya is interviewed too:

                  https://www.nytimes.com/2007/06/14/fashion/14tokyo.html

                  That's made for some interesting coffee break reading. Thanks for sharing!

                  last edited by 20 Aug 2018, 09:32 1 Reply Last reply Reply Quote 0
                  • O
                    organisys
                    Raw and Unwashed
                    Joined: 24 Mar 2015

                    "Lightweight Denim"

                    😛

                    Pride of Japan :-)

                    last edited by 20 Aug 2018, 11:35 1 Reply Last reply Reply Quote 0
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