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    Iron Heart Fall/Winter 2025 Live Reveal - Thursday 12th of June at 1700BST

    2021 Price Rises

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    • xtcclassicX
      xtcclassic
      啓蒙家
      Joined:

      I’m never happy to hear about price increases, but it’s a fact of life, and Giles and the rest of the IH crew are always transparent and honest about pricing. And as Giles said, prices have been decreased when circumstances allow, and who else does that? And who else gives advance notice when the prices are going up? As everyone else has said, the outstanding service of the IH crew and quality of the IH product are worth the price.

      last edited by 1 Reply Last reply Reply Quote 0
      • Bill CB
        Bill C
        Raw and Unwashed
        Joined:

        “The quality remains when the price is forgotten”

        Profile pic “The Gosport Queen”

        last edited by 1 Reply Last reply Reply Quote 0
        • zhivagoZ
          zhivago
          Raw and Unwashed
          Joined:

          Seems very reasonable G, thanks for the heads up!!

          Zhivago

          MM: "we all got to start somewhere"

          G: "Never once did he bitch, moan or complain.  He just motivated the team and got on with it"

          last edited by 1 Reply Last reply Reply Quote 0
          • C
            cotag
            Joined:

            Does it effect non-japanese items? Good Art for example?

            last edited by 1 Reply Last reply Reply Quote 0
            • AlexA
              Alex
              IHUK Crew
              Joined:

              GAH also raised their prices on some lines at the end of 2020. Those changes will be reflected from Monday too - but that is not a 5% rise across (essentially) the full line as we are doing with Iron Heart.

              last edited by 1 Reply Last reply Reply Quote 0
              • WlemonW
                Wlemon
                Haraki san Expert
                Joined:

                Most companies wouldn't explain the price increase, so thank you for being so transparent. I always appreciate it when companies break the reason for the cost down.

                last edited by 1 Reply Last reply Reply Quote 0
                • GilesG
                  Giles
                  IHUK Crew
                  Joined:

                  I'm getting some shit on FB and to our CS email addy atm, so here is a response I am giving….

                  The decision was not taken lightly.

                  Most companies would change prices without warning, but we feel strongly about keeping our customers informed and are happy to explain when we make this type of business decision. And in all honesty, 5% is such a small increase, we could probably have done it without announcing it, and most people would not have noticed. We pride ourselves on our transparency, that is why we pre-announced.

                  In this case, costs have been increasing in Japan over the past few years and that, coupled with a strengthening Japanese Yen, has lifted our cost base substantially. In the past, when circumstances have allowed, we have decreased prices. Twice in the last 10 years, we have actually reduced prices. Even with this current price increase, our XHS jeans are USD30 less than when we launched them in 2011.

                  Both we, and our retailers around the world, need to make a reasonable profit margin on the goods we sell. These are premium products, made from quality materials by skilled workers who have good working conditions and are fairly paid. By the time they are shipped to us, the cost is already high and we aim to keep our end-user pricing at a level that allows us and our retailers to make a reasonable, but not excessive, profit.

                  We would dearly love not to have had to increase prices, but had we not done so our business would become unviable. We have employees whose livelihoods depend upon us and we have factories in Japan that rely on our business to survive. We are simply trying to run a successful and sustainable business, with everyone in the Iron Heart ecosystem able to prosper, and - as far as anyone can these days - look forward to a secure future.

                  "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

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                  • henry_davidH
                    henry_david
                    Joined:

                    Sorry to hear that ppl are giving you some guff, @Giles. Again, thank you for what you do and being so out and about with the increases. Stoked to keep buying from you.

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                    • W
                      Weft 4 Dead
                      Raw and Unwashed
                      Joined:

                      I don’t think the folks giving you shit have watched a lot of news in the last, oh, 5 years or so…

                      last edited by 1 Reply Last reply Reply Quote 0
                      • AppfaffA
                        Appfaff
                        Raw and Unwashed
                        Joined:

                        FWIW, prices are so much lower now than when I got into the brand in 2009, it's almost uncanny.. I remember the 8301 were like 475 when originally released

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