Self Edge SF, NY, LA, PDX, MX, & ATX
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Thank you @kiya
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The Strike Gold "Keep Earth" Natural Indigo Jeans
The Strike Gold "Keep Earth" jeans are here. These limited edition models are made of a special 17oz natural indigo dyed denim made of a 100% organic short and medium staple cotton. Strike Gold set out to produce a limited run of jeans with the intention of making them in the most natural way possible. The cotton is 100% organic for both the denim and pocket bags, only natural indigo dye was used to rope-dye the warp yarns, and the patch was printed with vegetable based coloring agents. The denim is absolutely beautiful on these jeans, they look and feel amazing in person and knowing how well Strike Gold’s jeans age over time we’re sure to see some seriously wild faded pairs later this year. These come in a new and improved classic straight leg fit and a straight tapered fit.
A portion of sales from these jeans is being donated to the United Nations World Food Program, the world's largest humanitarian organization, to help fight world hunger. You can find these jeans now at all Self Edge stores and online.
Shop Strike Gold Online: https://www.selfedge.com/strike-gold
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Iron Heart Indigo & Overdyed 14oz Denim Jeans
Iron Heart’s slim tapered 777 jean is back in a summer friendly 14oz denim. This new run is produced in a pure-indigo dyed 14oz denim and also a 14oz black overdyed version. Both denim styles are made into the 777 silhouette which has a slim and tapered leg and a medium rise.
You can find these now at all stores.
Shop Iron Heart Online: https://www.selfedge.com/iron-heart
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Rick Owens 13oz Foil Denim Ramones Sneakers
The Rick Owens 13oz Foil Denim Ramones are here. These models come from the new Fall/Winter GETHSEMANE season and are made of a newly developed 13oz Black Foil and White Foil denim. This fabric starts out as an 13oz denim which has a black or white “foil” heat pressed into it, you can still see a bit of the denim weave pattern through the foil and over time the foil will come off to reveal the denim base.
You can find these now in limited numbers at all of our stores and as always with Rick Owens there will be no restocks.
Shop Rick Owens Online: https://www.selfedge.com/rick-owens
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The Fine Creek Tylor Shinki Horsehide Jacket
The Tylor jacket from Fine Creek is here! This new model is made using a 1.3mm Shinki Hikaku Tannery horsehide, is inspired by vintage Lewis Leathers jackets, and has a cupro/cotton blend lining. Check out the sheen on this horsehide, it’s truly beautiful the way veggie-tanned Shinki reflects light. This 1.3mm tea-core dyed horsehide feels and looks great when new and looks unbelievable when broken in. The Tylor jacket has zippered sleeves and two hand-warmer pockets along with a soft cupro/cotton blend liner.
These are available now in limited numbers at all stores.
Shop Fine Creek Online: https://www.selfedge.com/fine-creek-leathers
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Pure Blue Japan OG-019 Jeans & Yarn Dyed Indigo T-Shirts
Pure Blue Japan’s OG-019 Organic Recycled Cotton jeans are here! Pure Blue Japan comes through with a new 14oz denim made of an organic recycled cotton with a pure indigo dyed warp and a brown weft to create a unique shade of indigo. These are comfortable, great for warmer climates, and come in PBJ’s popular straight tapered fit.
You can find these jeans along with a new run of their indigo tees in both the dark and sunfaded versions.
Shop Pure Blue Japan Online: https://www.selfedge.com/pure-blue-japan
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Studio D'Artisan Noragi Shirts, Jeans, and Loopwheeled T-Shirts
Some great releases this week from the oldest of the Osaka 5, Studio D'Artisan.
SDA have created a shirt out of a beautiful sashiko fabric with a wild attention to detail in the fabric's feel and sashiko stitching style. The fabric is woven on a vintage jacquard loom and is factory rinsed to achieve a better hand-feel. These shirts are available in limited numbers along with a new run of their SD-108 jeans, sturdy loopwheeled t-shirts, and belts in two styles.
Shop Studio D'Artisan Online: https://www.selfedge.com/studio-dartisan

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Warehouse 1001xx Jeans, Hanai Pique Polo Shirts, & Slub Cotton T-Shirts
Warehouse comes through this week with a delivery of jeans, polo shirts, and their slub cotton t-shirts in new colors.
The 1001xx model is made of Warehouse’s famed “banner denim” which is a 13.5oz fabric made of a custom blend of cotton fibers from Tennessee, Texas, and Arizona. This denim is cut and sewn into Warehouse’s newest version of their straight leg silhouette and this run was produced for our stores with a slightly longer than usual inseam.We also got a damn cool Warehouse x Yusuke Hanai pique cotton polo shirt. This is a limited edition polo made by Warehouse in collaboration with famed Japanese illustrator Yusuke Hanai. They’re made of a 100% pique cotton and have a 1950’s style knit collar.
Warehouse makes some unbelievably nice t-shirts and they’re now available in a few new colors. All are made of a long staple cotton mixed with slub yarns on vintage circular knitting machines for that authentic vintage hand-feel. Everything is sewn on vintage sewing machines and finished with the highest level of detail. Yes, they’re that good.
Shop Warehouse Online: https://www.selfedge.com/warehouse
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The Self Edge End-Of-Summer Sale - This Weekend!
We're having an End-Of-Summer sale this weekend!
It's not often we have a blanket sale like this… Everything will be marked down 15% for four days; come by and check out our new goods, we even have some new fall collections in stock including many recently received summer items from many of the brands we carry. Due to covid safety restrictions and for the safety of our staff and clients we have extended the sale by one day to reduce crowding in our stores.
Self Edge Online & In-store Sale:
Starts 9am (PDT) Friday, August 27th
Ends 9am (PDT) Tuesday, August 31st_Sale in-store and online will be 15% off (excludes Good Art and hems/repairs). Customers which are not local can use a coupon code for 15% off everything in our online store starting at 9AM (PDT) Friday August 27th, the coupon code will be good until 9am (PDT) Tuesday, August 31st.
Sale terms cannot be retroactive for past purchases._
Coupon Code for 15% off in our online store: Summer21
Shop Self Edge Online: https://www.selfedge.com/index.php?route=product/the_shop
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Iron Heart 633s-18 Vintage Denim Jeans & 12oz Superblack Snap Shirts
This week we have the 633s-18 jean from Iron Heart along with their 12oz Superblack denim shirts and two variations on their brass key-rings.
You can find all these items at our stores now.
Shop Iron Heart Online: https://www.selfedge.com/iron-heart
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3sixteen Arp Camo Shirts, Classic Straight Leg Jeans, & Pima Cotton Tees
3sixteen’s Arp Camo shirts, they’re here and they’re looking damn nice. 3sixteen have sourced a beautiful hand loomed khadi cotton canvas with a tight, uniform weave that has a hint of irregularity. The fabric is printed with a camouflage that they've designed based on the artwork of Hans Jean Arp. Individual wood blocks are hand carved for each color and then carefully stamped, which gives it a dynamic, slightly off-register print.
We also now carry 3sixteen’s CS-100xk jean. This is a rinsed classic straight leg jean made of their Kibata denim and is a great easy to wear straight leg that’s comfy from day one.
Along with the new shirts and jeans we also have a full restock of their Pima cotton tees, available now in black and white in both plain and pocket versions.
Shop 3sixteen Online: https://www.selfedge.com/3sixteen
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The Fine Creek Roberts Horsehide Jacket
The Roberts horsehide jacket from Fine Creek is back! The Roberts model is produced of a tea-core dyed 1.3mm custom Himeji horsehide and comes with a cotton/wool blend liner, great for all-climate wear. Due to the slightly lighter weight leather compared to some of their other horsehide jackets this model has a shorter break-in period and is more comfortable even when new. Check the product page for a full rundown of the specs on this jacket.
These are available now at all stores and online.
Shop Fine Creek Online: https://www.selfedge.com/fine-creek-leathers
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Dandy's 2021 Eyewear Collection
The Fall 2021 collection of Dandy’s eyewear has landed.
Dandy’s is an eyewear line made by a small factory in Segusino, Italy which only produces four brands of eyewear in their production studio. Many of shapes and styles are inspired by Enzo Ferrari who built his legacy just a couple of hours away. The studio has been producing eyewear for 45 years using only original Italian acetates and in-house designed stainless steel hinges. They believe modern production methods have become too precise and polished so some of the frames are literally unfinished, giving the frames a very natural human quality. Some are partially unfinished, some are completely unfinished with the machine markings from the cutting of the in-house acetate. It’s quite wild, and extremely unique. Most of the frames are larger than all the eyewear brands we currently carry; great if you’ve been wanting a larger or bolder frame.
This new collection along with a restock of two previously available models are available now at all 5 Self Edge stores and online.
Shop Dandy's Online: https://www.selfedge.com/dandys
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Pure Blue Japan NP-13.8oz-013 Nep Denim Jeans
Pure Blue Japan have a new run of “summer weight” 13.8oz denim jeans made of a slub cotton and they’re looking real nice. They’re made of a short staple cotton which is woven into a slack weave denim for maximum character and breathability. These jeans are available now in their popular “013” slim tapered fit.
Shop Pure Blue Japan Online: https://www.selfedge.com/pure-blue-japan
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Merz B. Schwanen Cashmere Knits & The World's Heaviest Loopwheeled T-Shirt
We’re happy to announce that we’re bringing in Merz B. Schwanen’s line of knitwear to our stores.
First up we have a beautiful heavy merino wool and cashmere blend sweater in their seasonal toffee color. This sweater is soft, cozy, and has a slightly oversized fit.
We also have a black cashmere sweater which is medium weight, super soft, and has a regular/slim fit. Using fully certified eco-friendly fibers these sweaters are extremely comfortable, soft, and ethically made to the highest degree.
We now have the heaviest weight loopwheeled t-shirt ever produced. These have a wild feel and look to them. These t-shirts are soft, sturdy, and have an absolutely beautiful loopwheel knit pattern which has a unique slub yarn look to it. Truly a masterpiece of a t-shirt.
Lastly we have cashmere beanies, available in three colors.
Shop Merz B. Schwanen Online: https://www.selfedge.com/merz-b-schwanen
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Iron Heart Woolen Serge Shirts & 3sixteen Hoodies
We have some cozy shirts and hoodies from Iron Heart and 3sixteen this week to keep you warm in the coming months.
Iron Heart continues to push boundaries for well made functional shirts; this season they’ve developed a new textile out of a custom wool blend and turned it into one killer workshirt. These Woolen Serge shirts are available in navy or black.
3sixteen’s hoodies are back in stock and available in pull-over and zip-up styles. These are built to last and are brushed on the interior for cozy comfort. You can find these now at all stores in black, indigo, and gray.
Shop Iron Heart Online: https://www.selfedge.com/iron-heart
Shop 3sixteen Online: https://www.selfedge.com/3sixteen
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The Rick Owens Made in Japan Collection - GETHSEMANE FW21
Rick Owens' new fall collection brings us a newly developed 16oz Japanese selvedge black denim which has a sulfur dyed warp and reactive dyed weft for maximum fading character. This denim is cut and sewn into two jean models and a MA-1 bomber jacket for the new GETHSEMANE season. For the first time in Rick Owens' history we've gotten them to produce their jeans up to size 36; we try to be as size inclusive as possible over here and this is big step for those who've wanted a Rick Owens jean but couldn't make a size 34 work.
First up we have the highly anticipated GETH jean. It’s got a long rise, a super wide leg, and somehow looks great on every person who's tried it on. This version of the GETH jean is exclusive to Self Edge as we had our jeans produced exclusively for us without any pre-set creasing in the lap.
We also have the Detroit model, which is the most versatile cut out of the Rick Owens line of jeans; this is also made of the new 16oz black/black denim.
Lastly we have a cotton twill lined MA-1 bomber jacket made of the same 16oz denim complete with inside pockets and heavy duty polished zippers.
Shop Rick Owens Online: https://www.selfedge.com/rick-owens
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Buzz Rickson Flatlock Seam Crewneck Sweaters
Buzz Rickson’s Flatlock Seam Crewneck Sweaters are back, and now available in even more colors. These are made of a Japanese loopwheeled cotton jersey, have a double brushed interior, and are constructed using vintage 4-needle flatlock sewing machines.
Available now in black, red, navy, olive, gray, and oatmeal.
Shop Buzz Rickson Online: https://www.selfedge.com/buzz-rickson
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Mister Freedom Dude Rancher Shirts & Strike Gold's Amazing Belts
Mister Freedom hits us this week with a new Dude Rancher shirt. This new version is made of a Japanese milled indigo covert check fabric complete with 1950’s style painted metal snaps (which will chip with age) and 100% cotton high-stitch count construction. We had our shirts lightly rinsed for our stores to make sizing easier.
Strike Gold used to make the most intense and over the top belts we carried at our stores but stopped making them over a year ago. We’ve asked them to do a new run of belts for us and they’re also now available up to size 38. Each belt is made from a single piece of full-grain cowhide that’s been piece-dyed by hand post being cut and shaped. The leather is unreal on these belts and due to the quality of the leather needs no conditioning for many years due to its natural oils and its tight grain which resists moisture very well.
You can find these belts in black and tan at all stores now from sizes 32 to 38.
Shop Mister Freedom Online: https://www.selfedge.com/mister-freedom
Shop Strike Gold Online: https://www.selfedge.com/strike-gold