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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    Self Edge SF, NY, LA, PDX, MX, & ATX

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    • kiyaK
      kiya
      Raw and Unwashed
      Joined:

      Introducing Masahiro Maruyama - Disorderly Eyewear from Japan

      Every now and then a line comes along which changes the ideas of what a certain product could be like, how it could function, and how it could be designed and manufactured.  To challenge all these aspects in 2019 isn't easy.  We've found an eyewear line from Japan which does all of these things by the name of Masahiro Maruyama.

      We've been carrying Masahiro Maruyama for nearly two years at our stores but were unable to put any of their eyewear online as they wanted it to be an in-store only collection.  We're happy to announce that they've changed this policy and their glasses are now available online.

      Mr. Maruyama comes from an eyewear design background and has designed for some very large (more mainstream) collections before breaking off and doing a line under his own name.  With this line he challenges the traditional norms of eyewear design from every angle.  He draws his designs on paper as opposed to using CAD drawings because he believes eyewear shouldn't be symmetrical because our faces are asymmetrical.  His designs are playful, creative, and different in almost every way from any eyewear line we've seen.  All the frames are made in a small factory in Japan using domestic titanium and acetate and fully finished by hand for the right level of polish.

      We have five models in stock online and about 15 models available in-store at five stores.

      Shop Masahiro Maruyama Online: https://www.selfedge.com/masahiro-maruyama
















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      • kiyaK
        kiya
        Raw and Unwashed
        Joined:

        Iron Heart Fall Collection, Limited Edition Overdyed Jackets, & More!

        Iron Heart has just delivered to us a large selection of new jeans in various denim styles, overdyed jackets and overshirts, natural indigo chambray shirts, corduroy Type III jackets, and more.

        We now have their 777 slim tapered jean in stock at our stores.  This jean is available in 14oz and 21oz indigo denim styles along with an overdyed 14oz denim.

        We also have a very limited run of overdyed modified Type III jackets made of the 23oz denim which was used on the SEXIH13 jean.  Only 60 of these jackets were produced and this is the last of the denim from that collaboration.

        Along with these jeans and jackets we also have a new 6oz natural indigo organic cotton chambray workshirt and and an 18oz overdyed CPO shirt with hand pockets.

        All these items are available now in-store and online.

        Shop Iron Heart Online: https://www.selfedge.com/iron-heart











        last edited by 1 Reply Last reply Reply Quote 0
        • M
          Mustafa911
          Raw and Unwashed
          Joined:

          @kiya
          I am intrigued about 23oz OD jacket . Is this 23oz an UHR fabric or completely different fabric ? Recently I haven’t seen 23oz weight denim from IH other than UHR. What is speciality of this 23oz denim

          Please advise

          Sent from my iPhone using Tapatalk

          last edited by 1 Reply Last reply Reply Quote 0
          • C
            Crit_Obs
            Joined:

            @Mustafa911:

            @kiya
            I am intrigued about 23oz OD jacket . Is this 23oz an UHR fabric or completely different fabric ? Recently I haven’t seen 23oz weight denim from IH other than UHR. What is speciality of this 23oz denim

            It’s the same denim as used for these: https://www.ironheart.co.uk/forum/index.php?topic=4045.0

            last edited by 1 Reply Last reply Reply Quote 0
            • kiyaK
              kiya
              Raw and Unwashed
              Joined:

              @Crit_Obs:

              @Mustafa911:

              @kiya
              I am intrigued about 23oz OD jacket . Is this 23oz an UHR fabric or completely different fabric ? Recently I haven’t seen 23oz weight denim from IH other than UHR. What is speciality of this 23oz denim

              It’s the same denim as used for these: https://www.ironheart.co.uk/forum/index.php?topic=4045.0

              Yup, that is correct!

              last edited by 1 Reply Last reply Reply Quote 0
              • steelworkerS
                steelworker
                見習いボス
                Joined:

                @Crit_Obs:

                @Mustafa911:

                @kiya
                I am intrigued about 23oz OD jacket . Is this 23oz an UHR fabric or completely different fabric ? Recently I haven’t seen 23oz weight denim from IH other than UHR. What is speciality of this 23oz denim

                It’s the same denim as used for these: https://www.ironheart.co.uk/forum/index.php?topic=4045.0

                This jacket is the shit!  😎

                Those are my principles, and if you don't like them…
                Well, I have others.

                last edited by 1 Reply Last reply Reply Quote 0
                • M
                  Mustafa911
                  Raw and Unwashed
                  Joined:

                  @Crit_obs @kiya thanks

                  Sent from my iPhone using Tapatalk

                  last edited by 1 Reply Last reply Reply Quote 0
                  • kiyaK
                    kiya
                    Raw and Unwashed
                    Joined:

                    3sixteen Modified Type III Jacket in Natural Denim

                    3sixteen has taken their very popular modified Type III jacket and done it in a special 12oz natural undyed denim woven by Japan's famed Kuroki Mills.

                    These jackets are produced with a slightly longer body length, come with hand pockets, and are made with an 8oz cotton twill pocketing fabric.

                    These jackets are available in small numbers at all of our stores and online now.

                    Shop 3sixteen Online: https://www.selfedge.com/3sixteen





                    last edited by 1 Reply Last reply Reply Quote 0
                    • kiyaK
                      kiya
                      Raw and Unwashed
                      Joined:

                      The Self Edge Summer Sale - This Weekend!

                      We're having a Summer sale this weekend at all five of our stores including our online store.

                      It's not often we have a blanket sale like this… Everything will be marked down 15% for four days; come by and check out our new goods, we even have some new fall collections in stock including many recently received summer items from many of the brands we carry.

                      Self Edge Online & In-store Sale:
                      Starts 9am (PDT) Friday, August 9th
                      Ends 9am (PDT) Tuesday, August 13th

                      Sale in-store and online will be 15% off (excludes hems/repairs/magazines). Customers which are not local can use a coupon code for 15% off everything in our online store starting at 9AM (PDT) Friday August 9th, the coupon code will be good until 9am (PDT) Tuesday, August 13th.

                      Sale terms cannot be retroactive for past purchases.

                      Coupon Code for 15% off in our online store: SummerNineteen

                      Shop Self Edge Online: http://www.selfedge.com/index.php?route=product/the_shop

                      last edited by 1 Reply Last reply Reply Quote 0
                      • C
                        CMastri
                        Joined:

                        Thank you, Kiya!

                        Just put my order in for a pair of 633-XHS. Thanks to @Filthy for some sizing help.

                        Quick note but I had an awesome visit with my brother last month in SE-NYC. Was able to pick out a perfect fit in a 526J-142OD, went with XXL and I'm loving the jacket  ;D.

                        last edited by 1 Reply Last reply Reply Quote 0
                        • kiyaK
                          kiya
                          Raw and Unwashed
                          Joined:

                          @CMastri:

                          Thank you, Kiya!

                          Just put my order in for a pair of 633-XHS. Thanks to @Filthy for some sizing help.

                          Quick note but I had an awesome visit with my brother last month in SE-NYC. Was able to pick out a perfect fit in a 526J-142OD, went with XXL and I'm loving the jacket  ;D.

                          Awesome, you'll love those 633-XHS jeans, they came out perfect and the fit is great.
                          Glad to hear you had a good experience at SENY, our guys there are super passionate about the products we sell and love helping our clients find the perfect thing.

                          last edited by 1 Reply Last reply Reply Quote 0
                          • Filthy2123ozjunkieF
                            Filthy2123ozjunkie
                            見習いボスー
                            Joined:

                            My pleasure @CMastri 🍻 I'm so tempted to get another pair to save for later. They are that nice.

                            last edited by 1 Reply Last reply Reply Quote 0
                            • ManticoreM
                              Manticore
                              Haraki san Expert
                              Joined:

                              Took advantage and have a TFH card case inbound. Wanted too many other things but had to contain myself.

                              last edited by 1 Reply Last reply Reply Quote 0
                              • kiyaK
                                kiya
                                Raw and Unwashed
                                Joined:

                                Pure Blue Japan Nep Jeans & Raglan Slub Tees

                                This week we have two new summer releases from Pure Blue Japan.  We have their new 17oz Nep Denim jeans and a slub cotton indigo raglan t-shirt.

                                The jeans are available in their popular "019" straight tapered fit.  These are made of a short staple cotton which is woven into a slack weave denim for maximum character and breathability.

                                The T-shirt is made of a medium weight fabric composed of a slub cotton which has been pure indigo dyed and comes with raglan cut sleeves.

                                Both of these items are available now online and in-store.

                                Shop Pure Blue Japan Online: https://www.selfedge.com/pure-blue-japan









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                                • kiyaK
                                  kiya
                                  Raw and Unwashed
                                  Joined:

                                  Human Made Fall Collection - Delivery 1

                                  Human Made's first delivery from their fall collection has arrived.  We've got some fun printed t-shirts, their new slub cotton pocket t-shirts available in three colors, a wild pineapple shirt, and some very cute baby kitty tiger ceramic mugs.

                                  All these items are available now at our stores and online.

                                  Shop Human Made Online: https://www.selfedge.com/human-made









                                  last edited by 1 Reply Last reply Reply Quote 0
                                  • kiyaK
                                    kiya
                                    Raw and Unwashed
                                    Joined:

                                    Pure Blue Japan Indigo x Indigo Slub Jeans & Type III Jacket

                                    Pure Blue Japan have created one of the most impressive indigo warp and indigo weft denim styles we've ever seen.  Using a short staple cotton they've produced a denim which has amazing texture and just the right amount of slub; this denim looks just unreal and is sure to look even better once it shows some wear.  They've used this new 18oz denim to create a straight tapered jean and a modified Type III jacket.

                                    Both the jeans and jacket are available now at all of our stores and online.

                                    Shop Pure Blue Japan: https://www.selfedge.com/pure-blue-japan









                                    last edited by 1 Reply Last reply Reply Quote 0
                                    • kiyaK
                                      kiya
                                      Raw and Unwashed
                                      Joined:

                                      Iron Heart Super Heavy Flannel & Sugar Cane Vat Dyed Chambray Shirt

                                      We've just received two great shirts from Iron Heart and Sugar Cane.  From Iron Heart we have a new iteration of their popular heavy flannel with a new pattern which uses black as the base of the check pattern.  From Sugar Cane we've received a small run of a new vat dyed chambray shirt with a very unique shade of indigo.

                                      Both of these shirts are available at all stores and online.

                                      Shop Iron Heart Online: https://www.selfedge.com/iron-heart

                                      Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane





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                                      • kiyaK
                                        kiya
                                        Raw and Unwashed
                                        Joined:

                                        Merz B. Schwanen 2-Thread Black T-Shirts, Underwear, and Crewneck Sweaters

                                        Our favorite loopwheeled basics brand comes through this week with some solid releases for the fall season.  We have Merz B. Schwanen's popular 2-thread t-shirts available now in black, in both plain and pocket versions.  We also have their loopwheeled underwear available in three colors and crewneck sweaters in gray and oatmeal.

                                        Shop Merz B. Schwanen Online: https://www.selfedge.com/merz-b-schwanen










                                        last edited by 1 Reply Last reply Reply Quote 0
                                        • kiyaK
                                          kiya
                                          Raw and Unwashed
                                          Joined:

                                          The Self Edge Online Warehouse Sale

                                          Every now and then we do a warehouse clearing session across all of our stores.  We have past season items from nearly every brand we carry.. everything from jeans, shirts, jackets, and more.

                                          All items are marked down 30% to 70% off.  Everything being sold is in new/unworn condition and prices will be reduced every week or two until everything is gone.  All sales are final and discounts are not available for past sales.

                                          Our Warehouse Sale can be accessed by clicking here: https://www.selfedge.com/index.php?route=product/special

                                          last edited by 1 Reply Last reply Reply Quote 0
                                          • kiyaK
                                            kiya
                                            Raw and Unwashed
                                            Joined:

                                            New Eyewear from Masahiro Maruyama & Globe Specs

                                            This week we have three eyewear releases from Masahiro Maruyama and Globe Specs.  All three are made of Japanese titanium and come with tinted Carl Zeiss lenses, with each frame's lens colors matching the frame to the designer's specifications.

                                            All three of these frames are quite unique and the attention to detail in both design and material finish is top notch.

                                            These are available now at all 5 of our stores and online.

                                            Shop Masahiro Maruyama Online: https://www.selfedge.com/masahiro-maruyama

                                            Shop Globe Specs Online: https://www.selfedge.com/globe-specs













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