Pronto's Denim Carnival - 27th October 2013

[Giles]

The calm before the storm…

Our competition on the stand was "guess the weight of this (small) pair of jeans"…

It has to be said, the locals do not mind a bit of external customisation to their jeans….

Art and Sarina getting ready for the off…

Well, that is after Sarina has cooled down a bit….

Almost ready to start shifting 25oz in bulk…

The madness begins…

And Haraki can't resist a photo bomb…

[Giles]

As I said above…

Then more 25oz buying frenzy….

Sudo hems, Haraki watches…

Thai for Coca Cola…

Ever prepared, Sarina ready for the next autograph….

[Seul]

Crazy cool pics… And Sarina = 

[JCar2666]

http://prontodenim.com/Blog/pronto-carnival-iron-heart/

Could you give us the details on those jeans G…...

[rocket]

awesome pics guys, great to see you had a blast….

[FurattoHeddo]

@JCar2666:

http://prontodenim.com/Blog/pronto-carnival-iron-heart/
Could you give us the details on those jeans G…...

PIH2DC - Pronto/Iron Heart 25oz Collab

[JCMx800]

The event looks so crazy, in a great, great way!!!

[davito]

Wow very impressive, great pics, nice reading everybody had a blast.

[IHIHIH]

no prizes for guessing the BIGGEST seller tat day ..

oh yes .. i like tat Sarina pic ..

[twin]

Great post and pics Giles.
All of you must have had a great time at the carnival.

[louisbosco]

Back in singapore now and awaiting G and P in less than two weeks!

[sirxlaughs]

Great pictures of the event. I'm also digging the arc color on the collab jeans. Any chance the new 21/23 will get something unique like that? 

[Giles]

Yesterday we wandered around the local area and visited 4 Pronto shops.

Random Iron Heart…..

The space between these 2 malls is where the Denim Carnival's tent was pitched.  It had been taken down over night….

[Giles]

@sirxlaughs:

Great pictures of the event. I'm also digging the arc color on the collab jeans. Any chance the new 21/23 will get something unique like that? 

Nope, I'll leave that to Collabs…..(I do like it too though)....

[Snowy]

Denim over there is just something else. So great to see the community really getting into it. Wonder why it's taken off there more so than other parts of the world. Really love it!

[Giles]

Good question and one that is causing me not a little head scratching….....

[Fergz]

I wonder has it to do with the association with American culture and the fundamental role that denim plays in this association? Perhaps we're more blasé and less bothered in Europe and the US outside of the niche markets? Just thinking out loud…..could it also be to do with Japan's standing as a producer of remarkable denim? Or maybe the Asian kids are just way cooler....!

[Seul]

We're just fucking spoiled… And SE kids seem to be tons of fun... If it wasn't for the temps I'd haul my arse over there...

[Fergz]

The temps are one of the main reasons I should haul me arse over there !

[Giles]

@Giles:

Good question and one that is causing me not a little head scratching….....

Sorry, I misinterpreted Snowy's comment.

Yes, Japanese denim is ridiculously popular in the SE Asian Countries.  No doubt about that and I agree with some of Fergz analysis.  We are literally mobbed when we visit.  I mean look at last night at Kronoz, guys drove 5 hours to be there, half a dozen guys flew 2 3/4 hours just to meet us, it is insane (in a nice but extremely humbling way)

What has me scratching my head is why the demand in Thailand is so much greater than any other SE Asian country.  Our collabs sell out in hours, it's hard to keep up with demand.  If Thailand is not Iron Hearts largest geographical market outside of Japan today, it will be in within a year, of that I am sure.  I have never been to the Inazuma festival in Japan, but people who have and who were at the denim carnival said that the Pronto event was way more crazy…..