Viberg
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When asked about the future of Viberg, Brett replied: "If it was just me, which it isn’t – I would continue to upgrade the quality and make Viberg into a higher luxury brand. I would make the shoes more expensive and add bags and clothing to create a very high end collection."
After re reading this I thought I should highlight the first sentence. Now re read it yourself and see if you still have the same opinion. Looks like nothing is going to change. Thank god for his partners.
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Bret is not [quintessential] Viberg, he's 2nd generation__ he's standing on the shoulders of the OG bootmakers before him who established the brand rep with their blood, sweat & tears.
his business model goes against the more conservative & traditional Viberg. through the years, the brand had a comparably small, but loyal niche__ blue collar. he might drive them away. if Bret has grand ambition, IMO, he should create a new label apart from Viberg for his other shizzle. in case his high-end global ambition does not pan out in the long run, he won't be dragging the brand__ w/c took decades to build. down with him
to give credit where credit is due, he did infuse "new life" to their more traditional line. he face-lifted the Viberg image. the style of the new products are more updated, aesthetically [better] appealing, & provides fabulous options/upgrades.
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I'm with Lando on the little excerpt. My first thought when I read it was that he wanted to change it, but it wasn't actually going to happen.
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I agree with that also, and that's a good thing for Vibergs customers. I think a lot of it is probably Brett's personal vision, as he kind of intimated anyway.
I just could never imagine a press release from Whites about their collaboration on the next Air Jordan's, or a Nike X Whites Dunk. Again though, that's probably because Whites are made by middle aged men with beards, rather than Brett Viberg, it's upto the customer to decide if that's a good thing or not.
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I only posted that quote because I found the contrast between the direction he would take the company and the actual brick and mortar business that it is, interesting. It will be interesting to watch, if nothing else. usually when people within a company have different directions they want to take the business, things dont end well. I wonder if Brett will branch off into fashionland like he wants. I too, would hate to see Viberg, which made their name much the same way as Whites and Wesco, go the direction of trend following just to fill an over priced and quick to change niche.
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urbanwoodsman´s boots/pics got featured on the viberg-blog…
http://vibergboot.wordpress.com/2012/09/03/light-wear-viberg-x-four-horsemen-service-boot/
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That's because they're feckin' BEE-u-TEE-ful!!!
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sicccc
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Someone buy these boots before I change my mind:
http://www.styleforum.net/t/312434/viberg-1950-service-boots-brogue-toe-cap-brown
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Someone buy these boots before I change my mind:
http://www.styleforum.net/t/312434/viberg-1950-service-boots-brogue-toe-cap-brown
I think you should buy them.
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urbanwoodsman´s boots/pics got featured on the viberg-blog…
http://vibergboot.wordpress.com/2012/09/03/light-wear-viberg-x-four-horsemen-service-boot/
Very Cool!!!
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urbanwoodsman´s boots/pics got featured on the viberg-blog…
http://vibergboot.wordpress.com/2012/09/03/light-wear-viberg-x-four-horsemen-service-boot/
Very Cool!!!
All your wear haha.
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Man, my heart is sooooo filled with lust for those 4HS Vibergs. I'm in love with my IHs, but man, I really want these. I know Urb shot 'em. Anybody wear 'em regularly?
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I am no expert but have two pairs of Viberg (Oxford cap toe and 1940 Cordovan) and I was under the impression that Viberg's trademark was the double seam at the front of the shoes.
In that sense, seeing the single seam and some minor extras: the box which is white and the pricing of some apparently brand new shoes, I would say something is not right…Someone buy these boots before I change my mind:
http://www.styleforum.net/t/312434/viberg-1950-service-boots-brogue-toe-cap-brown
