I started getting into IH because I’d dug deep into Japanese selvedge brands, and of course at some point everybody knows you end up here. A lot stay, a lot don’t — all I know is I got hooked.
I was getting past my trendier years when I was really paying attention to stuff everybody was wearing and seeing how I’d adapt. After a while of course I reached the point of no fucks and started dressing the way I wanted to for the rest of my life, which was essentially American classics like jeans, flannels, motorcycle boots, leather jackets — the evergreens.
IH scratched that itch in so many ways. The fit, the material, the quality that addressed that aforementioned “for the rest of my life” bit; it was all there. Plus I soon got to know the customer service, which is so off the charts that I’m positively ruined with respect to everywhere else. Sometimes I’ll message a company asking if they can measure a specific pair for me or some request of the sort, and they’ll at best act like I’m being unreasonable (masked in babying scripted language, of course), but more likely just not respond at all or refer me to a bot.
And lastly, the forum, which is where I not only got to meet so many fantastic buds and total characters, but also I came to really understand what IH international was, and what it did. I’ve long loved Japanese brands, but they were often very limited in terms of what interactions you could have with them, and what you could see behind the curtain. Being in the forum gave me so much insight into the Haraki side of things, it even more so into how Giles, Alex, and everyone acted both as a bridge from IHJ to the rest of the world, but also as partners who add huge amounts of development into new products and help IHJ be in touch with what said rest of world wants.
As a guitar player, I’d compare IH to a “boutique” company that’s been very successful and has gotten to a decent size, but still managed to keep the quality going, offer top class support, and take good care of its employees. Look at a guitar, amp, or pedal business that has done all of these things, and you will find products that are expensive, because they have to be. To any twat who looks at a boutique, considered guitar pedal and says “oh that’s just a handful of resistors that I could buy for $5” I say: go buy those parts. Learn to build the thing. You’ll struggle, and you’ll realize yours doesn’t sound as good. So you’ll maybe put more and more hours in, and maybe you’ll start to realize that all this time and effort you’re spending has value. This time is taken from your life — so what is your time worth?
I’m getting off on a wee tirade here, but I’ll just say that when it comes to IH International, I appreciate what y’all do, so very much. And as for Iron Heart as a whole, some people get it, and some don’t. And that’s ok. I’m just glad I’m one who does.