I have this idea that Mike would readily and happily produce garments exclusively for the folks within his community, if he could help it. I think he takes a lot of pride in being an Oregonian, and a Portland resident specifically. The clothes he makes are unabashedly in that style, and meant generally for the weather around Portland. Waxed canvas, heavyweight denim, flannels, moleskin, heavy sashiko, 16oz french terry, etc. shop exclusive events, shop exclusive drops, collaborations with Dehen, Langlitz, Huron, Beckel, et al.
I just don't think that keeps the lights on in this day and age. So he has to sell online, and metaphorically open his shop up to hundreds of people at once to fight over however many dozens of garments he could get sewn up over the month or so the garment has been in production for.