Solediction
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@monday:
This is a brand that has formed their own niche in a crowded marketplace by using the best materials available & by walking to their own drummer despite what is the current trend. This is a brand that actually answers to their customers & ensures that they don't stand behind, but instead stands with their products….
It's so much more than just a clothing brand. It's the silent integrity of the items. It's the unspeakable quality and the timelessness of their designs. In my humble opinion, any "spot" is just not acceptable or worthy of what they do.
Monday,
I have to agree 1000% with your sentiments. The above quotes particularly resonated with me and I think really say it all. -
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thirded
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I have to agree. I was looking for a make of clothing that put the emphasis on quality, a company that had some moral integrity, that didn't rush off to China to broaden their profit margins. This brand (I HATE that term…thanks Naomi Klein!) has all that and more. How many clothing companies make denim blankets for the grandmas of valued customers/friends? In the cut-throat consumer world of clothing retail, Iron Heart stands proudly apart. It undoubtedly exists to make money, no-one would deny that, it simply does that without making one feel exploited. We all come out feeling like we're an important part of the process.
Anyways...my two pennies worth. I'll undoubtedly be keeping an eye out for your Lookbook whatever decision is taken and wish you all the best with it. -
Thank you people. You have said some extraordinarily nice things about Iron Heart in this thread. And some of what has been said crystalizes exactly what Haraki and I try to achieve - Thanks again.
The intent of starting this thread was not to solicit praise, but to get your views on what I should do.
The answer was no.
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Monday, I'm deeply impressed by what you wrote. This is why I love this forum, the folks round here and the brand.
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as ever Monday comes up with the good stuff any day of the week!
we have a thread "Iron Heart in the Press or on other Sites" which has content collected from around the various sources of media . . . and i think we are all very proud to see these and understand the potential benefits from them;
we also had a fairly vigorous discussion regarding IH growth and whether quality would be maintained . . . again the range of opinion gave clear indication to our thoughts on the brand;
it is clear then that IH needs to 'advertise' the product and in fact if IH was so difficult to discover then a great many of this family would not currently be proud owners or have had this level of communication (and fun).
perhaps then, our joy on this discovery, pride in our purchase and depth feeling towards the brand make us a more defensive and maybe even a little arrogant towards the type of approach from Solediction?
i believe we need to see the widest picture and embrace real opportunities when the present themselves . . . the way we greet all the great new members to this wonderful forum
i'm not trying to make a particular case for, or against, Solediction (although I do agree with general consensus so far) - but just trying to think about how we consider things, form judgements, set criteria etc
on this occasion do we feel association would be detrimental? or are we opposed to seeing IH with certain other brands? all of these things and more need to be considered
i suppose from my point of view i love the enduring quality and timelessness IH brings, and that seems to be at odds with the phrase 'lookbook', which to me suggests a moment or short period in time . . . à la mode, if you will . . . but then again we have our own, albeit a private version of a lookbook now.
i also believe that these self appointed 'style' forums will help grow our community . . . fashionistas (the majority) might buy something, and will discard when the next look arrives, but aficionados (the minority) will stay and appreciate as we have done
the decisions are tough and i think we are grateful Giles lets us have our opinion . . . and that he also values them
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great points GEO.
all i can say is i asked staycrank my few questions before posting any comments to get a feel for his intentions & perspective on Iron Heart.
His reply is what prompted me to put up my post.
I mean look at me, I don't think I fit the mold of an Iron Heart junkie, but here I am
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Seul, that is classic!
