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Iron Heart Fall/Winter 2025 Collection Preview - Now Live

Self Edge SF, NY, LA, PDX, MX, & ATX

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  • K
    kiya
    Raw and Unwashed
    Joined: 1 Oct 2009

    Buzz Rickson Flatlock Seam Crewneck Sweaters

    Buzz Rickson’s Flatlock Seam Crewneck Sweaters are back, and now available in even more colors. These are made of a Japanese loopwheeled cotton jersey, have a double brushed interior, and are constructed using vintage 4-needle flatlock sewing machines.

    Available now in black, red, navy, olive, gray, and oatmeal.

    Shop Buzz Rickson Online: https://www.selfedge.com/buzz-rickson






    last edited by 25 Sept 2021, 14:29 1 Reply Last reply Reply Quote 0
    • K
      kiya
      Raw and Unwashed
      Joined: 1 Oct 2009

      Mister Freedom Dude Rancher Shirts & Strike Gold's Amazing Belts

      Mister Freedom hits us this week with a new Dude Rancher shirt. This new version is made of a Japanese milled indigo covert check fabric complete with 1950’s style painted metal snaps (which will chip with age) and 100% cotton high-stitch count construction. We had our shirts lightly rinsed for our stores to make sizing easier.

      Strike Gold used to make the most intense and over the top belts we carried at our stores but stopped making them over a year ago. We’ve asked them to do a new run of belts for us and they’re also now available up to size 38. Each belt is made from a single piece of full-grain cowhide that’s been piece-dyed by hand post being cut and shaped. The leather is unreal on these belts and due to the quality of the leather needs no conditioning for many years due to its natural oils and its tight grain which resists moisture very well.

      You can find these belts in black and tan at all stores now from sizes 32 to 38.

      Shop Mister Freedom Online: https://www.selfedge.com/mister-freedom

      Shop Strike Gold Online: https://www.selfedge.com/strike-gold





      last edited by 28 Sept 2021, 14:22 1 Reply Last reply Reply Quote 0
      • K
        kiya
        Raw and Unwashed
        Joined: 1 Oct 2009

        3sixteen Heavy Winter Flannels

        We’ve got a hot one this week from 3sixteen.

        Today we're releasing their new heavy winter flannels, available in two colors.  These are made of a 100% cotton flannel which is slack weave woven for extra pattern depth and are finished with enamel coated metal fisheye buttons.  They’ve been lightly rinsed for easier sizing and are available in Dijon or Mocha.

        Shop 3sixteen Online: https://www.selfedge.com/3sixteen




        last edited by 1 Oct 2021, 13:50 1 Reply Last reply Reply Quote 0
        • K
          kiya
          Raw and Unwashed
          Joined: 1 Oct 2009

          Iron Heart Winter Flannels, Lined Denim Shirts, Thermals, & Jeans

          We've just received our first autumn delivery from Iron Heart complete with Ultra-Heavy flannels, blanket lined denim shirts, heavy thermals, and various jeans.

          We have new Green Tartan Check and Classic Purple Check patterns in Iron Heart's popular Ultra-Heavy flannel series of shirts.  These shirts are durable, soft, and super comfortable.

          We also have a new blanket lined denim CPO shirt with hand pockets, a black heavy thermal shirt, and fresh runs of the 888s 21oz jean and 634s-b overdyed straight leg jean.

          You can find all these items now at our stores.

          Shop Iron Heart Online: https://www.selfedge.com/iron-heart






          last edited by 4 Oct 2021, 21:13 1 Reply Last reply Reply Quote 0
          • K
            kiya
            Raw and Unwashed
            Joined: 1 Oct 2009

            The 3sixteen Arcoíris Garment-Dyed Collection

            Introducing the 3sixteen Arcoíris garment-dyed collection. Six garments, six colors, unlimited possibilities. We have jeans in two fits, zip hoodies, thermal shirts, short sleeve henley shirts, and pocket tees. You can find this collection now at all Self Edge stores in limited numbers.

            A portion of the proceeds from this collection from both 3sixteen and Self Edge are being donated to San Francisco’s Horizons Foundation. Horizons was founded in 1980 and is the oldest LGBTQ+ organization which distributes funds to a large portfolio of LGBTQ+ non-profits around the US. The world’s first community foundation of, by, and for LGBTQ+ people, Horizons invests in LGBTQ+ nonprofits, strengthens a culture of LGBTQ+ giving, and builds a permanent endowment to secure the community’s future for generations to come.

            Shop 3sixteen Online: https://www.selfedge.com/3sixteen








            last edited by 7 Oct 2021, 19:00 1 Reply Last reply Reply Quote 0
            • K
              kiya
              Raw and Unwashed
              Joined: 1 Oct 2009

              Buzz Rickson & Sugar Cane's Winter Delivery #1

              We have a seriously nice winter delivery this week from Sugar Cane and Buzz Rickson complete with new flannels, moleskin shirts, Type III denim jackets, wool USN shirts, and some crazy nice heavy winter pea coats.

              You can find all these items now at all stores.

              Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane

              Shop Buzz Rickson Online: https://www.selfedge.com/buzz-rickson







              last edited by 12 Oct 2021, 14:48 1 Reply Last reply Reply Quote 0
              • K
                kiya
                Raw and Unwashed
                Joined: 1 Oct 2009

                The Fine Creek Leathers Leon Custom 2mm Horsehide Jacket

                Fine Creek Leathers’ Leon Custom jacket is back, available now in a 2mm horsehide. These things age like nothing else and are sewn with massive attention to detail. They can achieve this because they’re (from what we know) one of the only small leather jacket brands in Japan making their jackets in-house in their own sewing studio. Yoshi Yamazaki, the creative director, is a detail freak and it shows once you start seeing how the leather ages and how the seams pucker over time with regular wear.

                These are available now at our four US stores and online.

                Shop Fine Creek Leathers Online: https://www.selfedge.com/fine-creek-leathers






                last edited by 16 Oct 2021, 16:20 1 Reply Last reply Reply Quote 0
                • K
                  kiya
                  Raw and Unwashed
                  Joined: 1 Oct 2009

                  The Good Art Fall 2021 Collection

                  Good Art's new fall collection is here and it contains some seriously hot pieces.

                  We have the new Boston Link chain available in various lengths, a wild new 2-in-1 ring called the Flippidy Dippidy, ball chain necklaces with rondels, a keychain with a rosette-ganja type situation, three new pendants, and a trippy new version of their very useful spring ring.

                  You can find this collection at all stores and online now.

                  Shop Good Art Online: https://www.selfedge.com/good-art






                  last edited by 19 Oct 2021, 16:50 1 Reply Last reply Reply Quote 0
                  • K
                    kiya
                    Raw and Unwashed
                    Joined: 1 Oct 2009

                    Studio D'Artisan Winter Collection

                    Studio D'Artisan, the oldest of the legendary Osaka 5 group, continues to push boundaries when it comes to textile development using ancient Japanese dying and weaving methods. We have a beautiful flannel shirt this month proving that they've still got it.

                    The new flannel is made of a Kakishibu cotton yarn, a traditional Japanese Persimmon Tannin dyeing technique which Studio D'Artisan utilizes to dye the yarns of the fabric. This gives the flannel a unique shade of color which will change over time as the flannel becomes worn in and washed.

                    Along with this new flannel we have a pair of 14oz denim shirts, available in workshirt or western versions, along with a new run of their very popular Dralon fiber socks in three colors.

                    Shop Studio D'Artisan Online: https://www.selfedge.com/studio-dartisan






                    last edited by 22 Oct 2021, 15:02 1 Reply Last reply Reply Quote 0
                    • K
                      kiya
                      Raw and Unwashed
                      Joined: 1 Oct 2009

                      Mister Freedom's Podium Jacket & Crewneck Sweaters

                      We’ve got a real banger from Mister Freedom this week in the form of an insanely cool Podium jacket. This is their take on a traditional varsity/letterman jacket made of a custom mid-luster cotton/rayon blend outer, lined with a cotton flannel, and finished with soft wool ribbing.

                      Mister Freedom’s Medalist flat-lock seamed crewneck sweaters are also here. These are made of Buzz Rickson’s famed 100% cotton tubular knit jersey and finished with a rear outer cell phone pocket and a small “MF 7161” maritime signal flag embroidered sleeve logo patch. These are available now in four colors.

                      Shop Mister Freedom Online: https://www.selfedge.com/mister-freedom








                      last edited by 26 Oct 2021, 19:53 1 Reply Last reply Reply Quote 0
                      • K
                        kiya
                        Raw and Unwashed
                        Joined: 1 Oct 2009

                        The Masahiro Maruyama Fall Eyewear Collection

                        This week we have four eyewear releases from Masahiro Maruyama’s new “ERASE” collection. All four are made of Japanese acetate (including his newly developed “marble acetate”) and titanium and come with tinted Carl Zeiss lenses with each frame's lens color matching the frame to the designer's specifications. As always, these lenses can be swapped out for prescription lenses by any optician.

                        All four of these frames are quite unique and the attention to detail in both design and material finish is top notch, truly he's pushing the boundaries of eyewear design and manufacturing.

                        Along with these four new models we've received new runs of three of his best sellers which we sold out of during the first production run.

                        You can find the new collection and restocks at all 5 of our stores now.

                        Shop Masahiro Maruyama: https://www.selfedge.com/masahiro-maruyama






                        last edited by 29 Oct 2021, 14:31 1 Reply Last reply Reply Quote 0
                        • K
                          kiya
                          Raw and Unwashed
                          Joined: 1 Oct 2009

                          Iron Heart Winter Collection of Ultra-Heavy Flannels, N-1 Deck Jackets & Jeans

                          We've got a heavy one this week from Iron Heart.  Lots of nice cozy shirts and jackets to keep your warm during the winter including three new Ultra-Heavy flannels, a new run of their Military Serge shirt in olive, N-1 Deck Jackets, and overdyed jeans in the 888 and 633 jean fits.

                          You can find all these items now at all stores, and as usual, once the flannels sell out they will not be restocked.

                          Shop Iron Heart Online: https://www.selfedge.com/iron-heart








                          last edited by 1 Nov 2021, 15:47 1 Reply Last reply Reply Quote 0
                          • K
                            kiya
                            Raw and Unwashed
                            Joined: 1 Oct 2009

                            3sixteen Garment Dyed Pocket T-Shirts

                            3sixteen Garment-Dyed T-Shirts, now available in French Blue or Sand as part of their new winter collection. 
                            Get em now at all stores along with a full restock of long sleeve thermal shirts in natural and black.

                            Shop 3sixteen Online: https://www.selfedge.com/3sixteen





                            last edited by 5 Nov 2021, 13:21 1 Reply Last reply Reply Quote 0
                            • K
                              kiya
                              Raw and Unwashed
                              Joined: 1 Oct 2009

                              Stevenson Absolutely Amazing Merino Wool Thermals

                              Stevenson’s Absolutely Amazing merino wool thermal shirts are back, available in new colors, and now available up to size XXL.

                              These are some of the most impressive things we've ever carried and are designed to be worn alone or used as a layering piece. These are made of a Japanese certified mulesing-free fine merino wool, they’re extremely soft and can be worn in both cold and somewhat warm climates due to the natural temperature regulating properties of merino wool. Clients who’ve purchased these two years ago immediately came back asking for more colors and we're glad Stevenson was able to deliver this year. You can find the new Red, Palermini Pink, and Mocha colors along with a restock of the Khaki and Charcoal at all stores now.

                              Shop Stevenson Overall Co. Online: https://www.selfedge.com/stevenson-overall-co






                              last edited by 8 Nov 2021, 13:35 1 Reply Last reply Reply Quote 0
                              • K
                                kiya
                                Raw and Unwashed
                                Joined: 1 Oct 2009

                                Flat Head Winter Collection of Shirts & Accessories

                                We finally have new flannels from Flat Head and they were definitely worth the wait. We have two new winter flannels, a 10oz denim shirt, and a fresh restock of belts and Wild Child wallets.

                                The flannels are made of Flat Head’s heaviest selvedge flannel and have been double brushed on the interior for comfort and wind resistance. You can find the 2C-B for Breakfast black/salmon flannel, the 3,4-Methylenedioxymethamphetamine navy/green flannel, and a denim western shirt at all stores now along with belts and wallets.

                                Shop Flat Head Online: https://www.selfedge.com/the-flat-head









                                last edited by 12 Nov 2021, 03:30 1 Reply Last reply Reply Quote 0
                                • K
                                  kiya
                                  Raw and Unwashed
                                  Joined: 1 Oct 2009

                                  3sixteen Hand-Dyed Natural Indigo HBT Utility Shirts & 6-Panel Caps

                                  For 3sixteen’s final fall/winter delivery we have a hand-dyed natural indigo HBT Utility shirt. 3sixteen worked with a small workshop to produce a natural indigo hand-dyed herringbone twill textile that looks absolutely beautiful. These shirts have been heavily rinsed for a comfortable lived-in feel and are available in 3sixteen's Utility Shirt silhouette.

                                  You can find these shirts along with two new 6-panel caps at all stores now.

                                  Shop 3sixteen Online: https://www.selfedge.com/3sixteen







                                  last edited by 14 Nov 2021, 15:12 1 Reply Last reply Reply Quote 0
                                  • K
                                    kiya
                                    Raw and Unwashed
                                    Joined: 1 Oct 2009

                                    Winter Collections from Buzz Rickson & Sugar Cane

                                    We've got a huge delivery this week from Buzz Rickson and Sugar Cane filled with lots of great winter shirts, jackets, and jeans.

                                    From Buzz Rickson we have the William Gibson edition of the black MA-1 jacket in regular length, wide leg William Gibson chinos, and a new very nice black long sleeve thermal.

                                    From Sugar Cane we've got two different flannel shirts including one with a light bleach treatment, a new 8oz denim western shirt, and the long awaited return of the classic 1955 jean.

                                    Shop Buzz Rickson Online: https://www.selfedge.com/buzz-rickson

                                    Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane











                                    last edited by 17 Nov 2021, 00:07 1 Reply Last reply Reply Quote 0
                                    • K
                                      kiya
                                      Raw and Unwashed
                                      Joined: 1 Oct 2009

                                      Iron Heart Winter Collection of Flannels & Jackets

                                      This week we have a heavy winter delivery from Iron Heart.

                                      We have new Ultra-Heavy flannels, melton wool CPO shirts, N-1 Deck jackets in a new olive color, loopwheeled pull-over hoodies, and the slim tapered 777 jean in their flagship 21oz indigo denim.

                                      Shop Iron Heart Online: https://www.selfedge.com/iron-heart






                                      last edited by 21 Nov 2021, 16:18 1 Reply Last reply Reply Quote 0
                                      • K
                                        kiya
                                        Raw and Unwashed
                                        Joined: 1 Oct 2009

                                        This weekend we're running a Black Friday sale from Friday through Monday. This will be the last time we're discounting anything this year. Come by the store and see all our new collections and enjoy a 15% off sale on everything (except Good Art).

                                        Everything will be marked down 15% for four days; come by and check out our new goods, we even have some new winter collections in stock from many of the brands we carry.

                                        Self Edge Online Store Sale starts now and ends: 12pm (PST) Tuesday, November 30th

                                        Sale in-store and online will be 15% off (excludes hems/repairs/Good Art). Customers which are not local can use a coupon code for 15% off everything in our online store starting now, the coupon code will be good until 12pm (PST) Tuesday, November 30th.
                                        Sale terms cannot be retroactive for past purchases or to pre-purchase items which are not in our current stock.

                                        Coupon Code for 15% off: BF21

                                        Shop Self Edge Online: https://www.selfedge.com/index.php?route=product/the_shop

                                        last edited by 26 Nov 2021, 17:02 1 Reply Last reply Reply Quote 0
                                        • K
                                          kiya
                                          Raw and Unwashed
                                          Joined: 1 Oct 2009

                                          Poten Winter Collection of Japanese Baseball Caps

                                          Poten’s winter collection is here!

                                          This season we see Poten doing their caps in two new fabrics and a restock of their most popular cap. We have a Bass Pro Shop lookin’ fabric, a cotton wide-corduroy in a natural wine color, and a restock of their black nylon cap. These hats are crazy nice, nicer than any other straight ahead baseball cap we've ever seen.

                                          Every cap style has a super soft and supple inner leather headband which has been lightly treated so it’s not destroyed by sweat.

                                          The caps have zero exterior branding except for the stitches which you can see from the top of the crown from the interior branding tags being sewn into the center of the crown. The cap has a medium height crown and the brim has a medium length to it with 19 concentric stitches which feel and look pretty cool in person. If you're into baseball caps, you'll love what Poten is doing. ⠀

                                          All three of these caps are available now at all stores and online.

                                          Shop Poten Online: https://www.selfedge.com/poten





                                          last edited by 30 Nov 2021, 17:08 1 Reply Last reply Reply Quote 0
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