Levi's
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Maybe I'm overthinking it or I'm an asshole, but I can't stand their faux US pride stuff going on. It's disingenuous at best and a marketing ploy at the least. But maybe they are doing some things right, but I can't see thru my anger towards their marketing. Again, I may be over analyzing but they bum me out.
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I was a massive Levis fan for years, would not wear anything else.
But as far as I am concerned, in 1984ish they got the pump action shutgun out and peppered their corporate foot.
I actually started buying Gap selvedge because it was far better than the jeans that bore the 501 moniker.
The LVC gig is too little, too late and as Stokely says, disingenuous.
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I was a massive Levis fan for years, would not wear anything else.
But as far as I am concerned, in 1984ish they got the pump action shutgun out and peppered their corporate foot.
I actually started buying Gap selvedge because it was far better than the jeans that bore the 501 moniker.
The LVC gig is too little, too late and as Stokely says, disingenuous.
i couldnt agree more! TOO LITTLE, TOO LATE!
ive said it before and ill say it again…
I love vintage Levis clothing, but i hate Levis Vintage Clothing.
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the first run of those 1947's were pretty decent and at the time were my favorite jeans. i had a crotch blow out, took them back to the store and they gave me another pair of them for free. that was pretty cool. i ended up storing them forever and forgot that i had them and when i came across them not too long ago i decided to wear them again. after owning IH jeans and tons of others….these just dont cut the mustard anymore.
they arent bad jeans, but they certainly aren't great jeans especially considering what else is available these days for close to the same price or for just a little more.
the newer lvc stuff that i've checked out was kind of underwhelming and the quality wasnt anywhere as good as those first couple pairs i owned in the early 2k's.
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My dad worked for Levi Strauss in San Francisco for many years, which is how I came to get heavy into denim in the first place. One thing I can say about them as an organization is that although they have gotten a lot wrong in recent years, they have always been a stand up company.
They were the last major US denim manufactuer take production overseas, and even though they did, had policies in place to guarentee fair wages, no child labor and so on. They also resisted selling to mega big box stores like Wal-Mart for as long as they could.
I feel like they lost their way and identity for a while and it may be too late now. Everytime I asked my dad about LVC, he almost laughed at what a totally miniscule part of the business it was. He was much more concerned with the thousands of workwear and farm supply stores all through the middle of the country that were pissed when Levi lowered the rise of the 501 several years ago to be more contemporary… -
I'm not saying I haven't purchased new levis items over the years (or Gap or Nike for that matter)…I'm as guilty as the next guy but I would not call Levis a "stand up" company.
http://www.pbs.org/independentlens/chinablue/levis.html
http://www.robinhammond.co.uk/Features/ToxicJeans/ToxicJeans.html
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You know that's the truth! And respect to your father for working at Levis. The one thing they got right along with pretty much ALL of their design with regards to the collect pre 1966 and back is the RISE. They got that totally right. In fact i was hoping my IH634s' would have this rise but if there is a fault with them it is the rise being a tad short (for me) so when I sit the back of the belt line blows out and my underpants are on show. This is not a cool look for me. The 1955 XX 501 is the best cut jean ever (for me) boxy modern loose but fitted. You start going down the hipster route with a low rise and it soon ends in fail.
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as much as i dislike their denim nowadays…
i just purchased a levi & filson collab trucker jacket (sorry IH type III, i dont think i can rock the denim suit look quite yet)and man at least this collaboration is legit!
I haven't had the privilege of breaking in IH denim tops but this parrafin-coated cotton top is pretty stiff and looks like it'll break in really well. construction seems solid (although obviously not IH level) but i think this is a pretty solid piece.one word of advice though... size up if you want to layer whatsoever...
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Some 1947 repros. Probably 4 years old. They have shrank so much over the years that they are too small now. probably 2 full years of wear.
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Levi's created/ creating uniforms for a restaurant called "Saison" in San Francisco…
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Levi's 511's
Asos Tee
$30 boots
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Very much dig that torn look (I invariably do, but it suits you particularly well). Now "fekk" those Levi's further, and don't repair them!
