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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    Self Edge SF, NY, LA, PDX, MX, & ATX

    Iron Heart Retailers
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    • kiyaK
      kiya
      Raw and Unwashed
      Joined:

      Introducing Self Edge Mexico - For Sunny People

      We’re proud to announce the opening of Self Edge Mexico, our first location outside of the USA.  Opening in beautiful San Jose del Cabo we’ve tweaked our usual offerings to better fit the year round summer heat and the vibe of the region we’re in.  Beaches, sandy dunes, palm trees, amazing fishing and surfing, and more mezcal and tequila than we know what to do with.

      With our new location we’ll be carrying a large assortment of warm weather wear, shorts, eyewear, jewelry, sandals, and even adding a couple of Mexican lines to the mix.  With the exception of our two new lines the rest of the products will still be made by the Japanese (and some American) brands which we’ve been stocking for years.  We can’t leave out the jeans though, two or three models of jeans from every brand we stock will also be available at SEMX.

      We’ve made a short video with local director Mike Arce, taking you on a trip from Centro San Jose del Cabo to the site which Self Edge is located.  You can watch the video above.

      Self Edge Mexico opens Wednesday, October 20th and is located on Flora Farms, an organic farm/restaurant/bar in Animas Bajas, near the beaches and marina right outside San Jose del Cabo.  Please check our locations page on our site to see store hours and to download a PDF map of how to get there from the center of town.

      We’re having a large opening party weekend complete with a party at the store, pre-parties, post-parties, a comedy night in San Jose del Cabo with Dean Delray and Nick Youssef, and more.  We have quite a few confirmed attendees coming from the states, from brand owners to clients to friends.  We’re excited to share an area we love very much with our favorite people.  If you plan on making it and need help with travel arrangements please email us at denim@selfedge.com and we can help you sort out your flights and hotel.

      Self Edge Mexico Party Weekend Info

      Downtown San Jose del Cabo Art Walk
      Thursday, November 12th / 6pm to 10pm
      Meet at La Gabacha Bar at 6pm

      Self Edge Mexico Opening Party
      Friday, November 13th / 5:30pm to 8pm
      @ Self Edge Mexico

      The Comedy Store Legends Dean Delray & Nick Youssef, Live in Los Cabos
      Saturday, November 14th / 8pm to 10pm
      Location TBA (in Centro, San Jose del Cabo)

      Self Edge Weirdo Fish Taco Party w/ DJ Mr. Vacation
      Sunday, November 15th / Noon until you can’t stand.
      @ El Marinero Borracho (aka, The Drunken Sailor)










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      • summ3rhaysS
        summ3rhays
        Joined:

        Congrats, the store looks great!

        IG: summ3rhays & Indigobleed

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        • cadenceC
          cadence
          Joined:

          Store looks cool. What was the motivation for the location?

          Sent from my iPhone using Tapatalk

          My DWC contestant forum page

          last edited by 1 Reply Last reply Reply Quote 0
          • kiyaK
            kiya
            Raw and Unwashed
            Joined:

            @cadence:

            Store looks cool. What was the motivation for the location?

            Sent from my iPhone using Tapatalk

            Actually Put This On just wrote an entire piece on why we opened the shop where we did right here:
            www.putthison.com

            Glad you like the way the shop looks, really i wish everybody could experience the location we opened in, it's quite unique and fits the product mix well.

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            • Filthy2123ozjunkieF
              Filthy2123ozjunkie
              見習いボスー
              Joined:

              That rug is so beautiful. It reminds me of this card woven  Shaman's belt/scarf I got in Colombia. I'd be interested in seeing a close up photo of the rug and finding out who made it.

              last edited by 1 Reply Last reply Reply Quote 0
              • Filthy2123ozjunkieF
                Filthy2123ozjunkie
                見習いボスー
                Joined:

                @kiya I'd love to read the article, if you had a link to the specific article.

                last edited by 1 Reply Last reply Reply Quote 0
                • kiyaK
                  kiya
                  Raw and Unwashed
                  Joined:

                  @Filthy25ozJunkie:

                  @kiya I'd love to read the article, if you had a link to the specific article.

                  Here it is: http://putthison.com/post/131634190397/qué-onda-kiya-self-edge-opens-in-san-josé-del

                  @Filthy25ozJunkie:

                  That rug is so beautiful. It reminds me of this card woven  Shaman's belt/scarf I got in Colombia. I'd be interested in seeing a close up photo of the rug and finding out who made it.

                  The rug is a vintage Persian Tabrizi rug from the 1940's.

                  last edited by 1 Reply Last reply Reply Quote 0
                  • Filthy2123ozjunkieF
                    Filthy2123ozjunkie
                    見習いボスー
                    Joined:

                    That is so awesome. Thanks a lot.

                    last edited by 1 Reply Last reply Reply Quote 0
                    • zatenmZ
                      zatenm
                      Raw and Unwashed
                      Joined:

                      The shop looks positively stunning! Congratulations [emoji482]

                      WTB: IHSH-154 Grey M, IHSH-91 M

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                      • Black OrchidB
                        Black Orchid
                        Joined:

                        Wow, beautiful shop

                        Sent from my MediaPad T1 8.0 Pro using Tapatalk

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                        • summ3rhaysS
                          summ3rhays
                          Joined:

                          I see there is a hurricane in the area. Hope everyone stays safe.  Scary stuff

                          IG: summ3rhays & Indigobleed

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                          • zatenmZ
                            zatenm
                            Raw and Unwashed
                            Joined:

                            @summ3rhays:

                            I see there is a hurricane in the area. Hope everyone stays safe.  Scary stuff

                            Just heard the same, a very powerful one too it seems - hopefully will be contained with minimal damage to the country and people. Stay safe guys!

                            WTB: IHSH-154 Grey M, IHSH-91 M

                            last edited by 1 Reply Last reply Reply Quote 0
                            • kiyaK
                              kiya
                              Raw and Unwashed
                              Joined:

                              @zatenm:

                              @summ3rhays:

                              I see there is a hurricane in the area. Hope everyone stays safe.  Scary stuff

                              Just heard the same, a very powerful one too it seems - hopefully will be contained with minimal damage to the country and people. Stay safe guys!

                              The hurricane hit about 500 miles south of us, it did quite a bit of damage but not to the area we're in. Thanks for the concern.

                              last edited by 1 Reply Last reply Reply Quote 0
                              • zatenmZ
                                zatenm
                                Raw and Unwashed
                                Joined:

                                ^Good to hear

                                WTB: IHSH-154 Grey M, IHSH-91 M

                                last edited by 1 Reply Last reply Reply Quote 0
                                • kiyaK
                                  kiya
                                  Raw and Unwashed
                                  Joined:

                                  Buzz Rickson USN Pea Coats, Wiliam Gibson MA-1 Jackets, & Wool Watch Caps

                                  We've just received one of our first winter shipments from Toyo.  This order contains fresh runs of the very popular William Gibson x Buzz Rickson MA-1 jacket in the slender (long) version, the 1910's USN Wool Pea Coat, and the best USN wool watch caps you can buy in three colors. 
                                  There's also been a price reduction on all items.  Everything is available now at all Self Edge stores.

                                  Shop Buzz Rickson Online






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                                  • AppfaffA
                                    Appfaff
                                    Raw and Unwashed
                                    Joined:

                                    @kiya did you guys do any 38s in the 301N?  http://www.selfedge.com/jeans?product_id=1469

                                    Thanks!

                                    last edited by 1 Reply Last reply Reply Quote 0
                                    • kiyaK
                                      kiya
                                      Raw and Unwashed
                                      Joined:

                                      @Appfaff:

                                      @kiya did you guys do any 38s in the 301N?  http://www.selfedge.com/jeans?product_id=1469

                                      Thanks!

                                      We did not.  As with most of the slim jeans made from Japanese brands they were not made past 36.  We do have some slim jeans made past 36 such as the regular 301s and Dry Bones Red-D slim.
                                      Also, the 633N comes out in two weeks, which goes up to 38.

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                                      • kiyaK
                                        kiya
                                        Raw and Unwashed
                                        Joined:

                                        Lady White "Clark" Pocket T-Shirt

                                        The new Lady White "Clark" Pocket tee has the coolest pocket we've seen on a t-shirt.  The pocket shape is inspired by William W. Brown and his iconic pocket design on "Browns Beach" jackets and vests.  Lady White have bound the pocket using 1x1 ribbing, allowing for a structured pocket with bar-tacks reinforcing the stress points.  The pocket features double needle stitching  and a slight angle for easy access.

                                        _The new Clark tee is available now at all Self Edge stores, we forsee this being a staple in our t-shirt line-up.  Check the product page for a full specification on the t-shirt, cotton source, and measurements. _

                                        Shop Lady White Online





                                        last edited by 1 Reply Last reply Reply Quote 0
                                        • AppfaffA
                                          Appfaff
                                          Raw and Unwashed
                                          Joined:

                                          @kiya:

                                          @Appfaff:

                                          @kiya did you guys do any 38s in the 301N?  http://www.selfedge.com/jeans?product_id=1469

                                          Thanks!

                                          We did not.  As with most of the slim jeans made from Japanese brands they were not made past 36.  We do have some slim jeans made past 36 such as the regular 301s and Dry Bones Red-D slim.
                                          Also, the 633N comes out in two weeks, which goes up to 38.

                                          Sweet!  The 633N might be just what I am after!

                                          last edited by 1 Reply Last reply Reply Quote 0
                                          • kiyaK
                                            kiya
                                            Raw and Unwashed
                                            Joined:

                                            Sugar Cane x Buzz Rickson Indigo Pea Coats, Sugar Cane Shirts, Sun Surf Hoodies, & More

                                            Fresh from the inner depths of Toyo Enterprises we've received a shipment of Sugar Cane, Buzz Rickson, and Sun Surf winter items.

                                            The standout piece here is the Sugar Cane x Buzz Rickson pure indigo-dyed jungle cloth pea coat.  Sugar Cane took Buzz Rickson's navy pea coat and gave it a classic Sugar Cane treatment while retaining the 26oz melton wool lining.  We've also received a very bad ass type III jacket made of a corduroy outer from Sugar Cane with poly-shearling liner and original Sugar Cane snap buttons.

                                            Along with these items we've received new shirts from Sugar Cane, a wild hoodie from Sun Surf, and a small restock of the raw unsanforized Type II denim jacket.

                                            Shop Sugar Cane Online

                                            Shop Sun Surf Online








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