What made you want to use this brand?
-Well, as you see in our last lookbook, Nudie Jeans supplied up with all the denim. So I searched and looked for another company that makes quality denim and I have friends that vouch for the brand. So that's when I came across Iron Heart. Also, we couldn't just downgrade and make this lookbook with just plain old Levi's, we need some special denim.

What is the theme of your lookbook?
-The title of the lookbook is called, "Welcome to Graduation." Here's the trailer:

What items do you own that made you think this brand would be a good fit for what you are trying to do?
-Well, we have items from Penfield, Ralph Lauren, Durkl, Elm Company, and such, and we definitely we're looking to see if more brands in that nature felt like they could reach out for the project, and we saw Iron Heart filling a spot.

Nooo, this is how our first lookbook went last year:

We're just looking for more brands to support and help out lookbook out at the same time.

We're not just some hype blog, we do projects such as our spring/summer lookbook, We also do a lot of interviews with famous cats and such.