Wow. Thanks all for your replies!
It is a double edged sword for Rolex. Tool, rugged, dependable, quality, iconic on one hand, flashy, ignorant amd embarrassing on the other. (I say this a Rolex owner!) The result of many years plugging away at their craft. IH could be the same- if demin culture became mainstream. For instance, as Dave28 said, people could laugh at someone wearing a rolex, but what if you told told them you haven't washed your jeans for 6 months? 
And come on guys. Almost 300 quid for a shirt? I know its not over 6k for a watch but average joe would definitely put that in prestige?
Obviously I am not knocking either or. I love IH quality and how it fits and looks just so damn right. Much like a GMT master! 