Self Edge SF, NY, LA, PDX, MX, & ATX
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BONCOURA 15TH ANNIVERSARY NATURAL INDIGO DENIM & WIDE LEG JEANS
BONCOURA NATURAL INDIGO DENIM ALERT
The BONCOURA 43XX WWⅡ Denim Natural Indigo Dye is a completely reimagined WWII model created to mark the brand’s 15th anniversary, reconstructed from the ground up rather than carried over from the 10th anniversary version. It uses 15oz BONCOURA Ikemen denim, woven on vintage shuttle looms and rope dyed exclusively with 100% natural indigo to achieve depth, vibrancy, and long-term aging character that only reveals itself through wear. Unlike skein-dyed natural indigo, BONCOURA committed to rope dyeing to preserve a white yarn core, allowing strong contrast and defined fades over time. The silhouette is slightly wider with a mid to high rise and straight leg.
Period-correct details include deliberately omitted coin pocket rivets, newly designed iron donut buttons, and intentionally irregular back pockets that reflect the realities of mass production during the era. Yellow cotton stitching, military herringbone pocket bags, and a specially tanned deerskin patch reinforce the historical foundation while remaining unmistakably BONCOURA.
We've also received a fresh production run of Boncoura's "34" wide leg jean, made of their famed 15oz Ikemen denim, produced exclusively for Self Edge. Both of these jeans can be found at all stores and online.
Shop Boncoura Online: https://www.selfedge.com/boncoura



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RIGARDS YEAR 2 - ARTISANAL HAND-MADE EYEWEAR
Our second season of Rigards eyewear has landed at all stores. We have three new frames, all fully hand-made and finished out of titanium.
Rigards is an independent eyewear line known for its artisanal approach and unconventional materials. Founded by Ti Kwa, the brand merges avant-garde aesthetics with traditional craftsmanship. Each pair of Rigards glasses is handmade, using uncommon materials like copper, horn, and wood. All Rigards eyewear is handmade in Hong Kong in their own studio, located in Sheung Wan. They are from what I know the only full fledged eyewear line in the world making their own frames in-house in a studio which only makes frames for them. Now at all stores.
Shop Rigards Online: https://www.selfedge.com/rigards

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NEW ARRIVALS - STEVENSON OVERALL CO.
We've received a new delivery this week at all stores from Stevenson Overall.
We have the Encinitas jean, which is their best selling straight leg fit, in both unsanforized (but rinsed) indigo and black denim styles and the slim tapered Big Sur jean in a crispy indigo denim.
Their Dual-Comfort tank tops sold so well for us last year we had them produce a fresh batch for us; these are available again in olive and natural.Lastly we've received their Tanguis cotton boxer briefs in four colors including a new navy version.
Shop Stevenson Overall: https://www.selfedge.com/stevenson-overall-co
https://www.selfedge.com/index.php?route=product/product&product_id=3300
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@kiya Is there a restock of SEXIH25-633 and SEXIH25-301 coming anytime soon?
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@shp.7777 said in Self Edge SF, NY, LA, PDX, MX, & ATX:
@kiya Is there a restock of SEXIH25-633 and SEXIH25-301 coming anytime soon?
Yes, sometime this summer!
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POTEN JAPANESE MADE BASEBALL CAPS - SPRING COLLECTION
Poten’s new spring collection is here!
This season we see Poten doing their caps in a new vintage duck fabric in navy and white, a soft vintage nylon, and a “90’s denim” in black. These hats are crazy nice, nicer than any other straight ahead baseball cap we've ever seen.
The caps have zero exterior branding except for the stitches which you can see from the top of the crown from the interior branding tags being sewn into the center of the crown. The cap has a medium height crown and the brim has a medium length to it with 19 concentric stitches which feel and look pretty cool in person. If you're into baseball caps, you'll love what Poten is doing. ⠀
All four of these caps are available now at all stores and online.
Shop Poten Online: https://www.selfedge.com/poten

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REGINALD SYLVESTER II FOR SELF EDGE - GRAPHIC SERIES T-SHIRTS #23 & #24
Self Edge Graphic Series T-Shirts #23 - GATE / Pantone 16-6340 Classic Green & #24 - GATE / Pantone 20-0053 Gilded Pleasure
#23 and #24 in our Graphic Series is a collaboration with Reginald Sylvester II. Reginald is a Brooklyn-based contemporary artist known for layered, process-driven mixed-media paintings that fuse abstraction with personal and cultural symbolism. These designs are minimal interpretations of two of Reginald’s most notable mixed-media works. These two tees are now at all six Self Edge stores.
Shop Self Edge Graphic Tees Online: https://www.selfedge.com/self-edge



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3SIXTEEN ULTRAWEIGHT GARMENT-DYED HOODIES
3sixteen Ultraweight Garment-Dyed Hoodies have landed in two new colors.
This is a reworked hoodie style by 3sixteen made of a super heavy 32oz french terry which has been garment dyed; available in black and “kombu” green. These hoodies have a more relaxed fit compared to the rest of their hoodie line-up and are available now at all stores.
Shop 3sixteen Online: https://www.selfedge.com/3sixteen

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NEW DEVOA SPRING/SUMMER COLLECTION
The new summer collection from Devoa has landed at all six of our stores.
This collection sees Devoa pushing textile development into new areas including hand-powered loom textiles, super heavy loopwheeled fabrics, Japanese kasuri-dyed Enshu cotton, hand-knit cashmere, and multi-colored twisted yarn fabrics. We have a wide range of new T-shirts, polos, pants, and beanies in stock. There are too many details to cover here, so please visit the individual product pages to learn more about each piece—this team from Japan puts an incredible amount of thought and craftsmanship into every garment.
Shop Devoa Online: https://www.selfedge.com/devoa
https://www.selfedge.com/index.php?route=product/product&product_id=4046
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NEW RICK OWENS MADE IN JAPAN COLLECTION
A new Rick Owens jean fit has arrived. The STROBE is Rick’s newest wide leg fit, available in two new fabrics. We have one made in Japan out of a 12oz selvedge black/black denim woven in Okayama on vintage Sakamoto looms and another made of a 13oz duck canvas woven.
Rick Owens’ famed GETH jean is back and exclusively made for Self Edge. It’s got a long rise, a super wide leg, and is made of a Rick Owens developed 16oz black/black Japanese selvedge denim which has a sulfur dyed warp and reactive dyed weft for maximum fading character. This was a instacop for many of our staff members across our six stores, the fit is just so fucking perfect.
Now at all stores as part of Rick’s new spring/summer collection.Shop Rick Owens Online: https://www.selfedge.com/rick-owens
https://www.selfedge.com/index.php?route=product/product&product_id=4036
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https://www.selfedge.com/index.php?route=product/product&product_id=2901
