Self Edge SF, NY, LA, PDX, MX, & ATX
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INTRODUCING THE VIRIDI-ANNE
The Viridi-anne was started in Tokyo, Japan by Tomoaki Okaniwa in 2001; Okaniwa graduated from Tokyo Zoukei University, Department of Fine arts, majoring in Painting. Moving from the canvas to a desire for expression through garments, he’s been working alongside Daisuke Nishida of Devoa since 2005 with both of them leading the Japanese fashion scene for this style of garments and fabric development.
First up in the collection we have a zip-up jacket, crafted from soft wool twill and featuring randomized embroidery that gains an interesting three-dimensional texture after being factory rinsed. Designed with a relaxed silhouette, it includes a zippered side seam and adjustable belt for versatile styling. A rayon-cotton lined interior adds comfort to its uniquely textured outer shell.
We also have Heavyweight Crewneck Charcoal Sweaters are here. Crafted in Japan from a 100% long staple cotton and rinsed for a soft hand feel, this heavyweight sweatshirt delivers both durability and warmth. Its clean design and relaxed silhouette make it a versatile piece.
The Viridi-anne High-Top Combat Vibram Sole Boots are also here. These boots feature a paraffin-coated cotton canvas upper and fleece lining for a warm, structured feel with a rugged look. Finished with a heavy-duty Vibram sole and an adjustable shaft.
Lastly, we have the Viridi-anne Oversized Drape T-Shirt in grayish-brown is crafted in Japan from heavyweight rinsed cotton jersey. Designed with an oversized fit, it offers a comfortable silhouette.
Shop The Viridi-anne Online: https://www.selfedge.com/viridi-anne
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RICK OWENS MADE IN JAPAN WINTER COLLECTION
We’ve just received the Rick Owens Kurdt jean in a pure indigo dyed Japanese selvedge denim. This jean is Rick Owens' take on a classic 501 straight leg style jean with a medium rise; definitely a future classic. We love the way these turned out and are excited to offer this model in what we think is the most versatile jean silhouette Rick Owens produces. These are made of a in-house developed 14oz Japanese selvedge denim with a pure indigo dyed warp and natural weft. This denim truly comes alive after it’s been soaked or softened by a bit of wear and we can’t wait to see some pairs of these super worn in over time.
The highly anticipated Self Edge exclusive rerun of the GETH jean from Rick Owens’ GETHSEMANE collection is here. It’s got a long rise, a super wide leg, and is made of a Rick Owens developed 16oz black/black Japanese selvedge denim which has a sulfur dyed warp and reactive dyed weft for maximum fading character.
GASOLINE PLAID flannel cropped outershirts are here. One of our favorite pieces from the Made in Japan collection are these outershirts. These can be worn as a light jacket or as a shirt worn over just a t-shirt. They have heavy duty outer snap buttoned chest pockets making them quite functional too. This version is made of a lightly brushed 100% cotton flannel.
We've also received RUST brushed cotton cropped outershirts; this version is made of a heavily brushed 100% cotton textile and is unbelievably soft.
Shop Rick Owens Online: https://www.selfedge.com/rick-owens
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MERZ B. SCHWANEN WINTER COLLECTION OF LOOPWHEELED BASICS
MASSIVE MERZ B. SCHWANEN WINTER COLLECTION & RESTOCK ALERT ⠀⠀
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This week we have new t-shirts, sweaters, beanies, underwear, and socks in all colors at all 6 of our stores. Over the past seven years Merz B. Schwanen has slowly turned into many of our clients’ favorite basics brand. The combination of attention to detail, breadth of textile styles, and various colors and fibers has turned Merz into a basics powerhouse. Cotton garments are made of organic Greek cotton then loopwheeled on vintage knitting machines in Germany and finished with vintage-correct construction and trim. Everything from the knitting to the cutting and sewing is done in-house at Merz. The attention to detail in their tees, sweaters, and underwear is impressive and we're excited to be able to expand what we stock from them.We have new oversized Giza cotton tees which are super luxurious feeling, merino wool and cashmere waffle knit pull-over shirts in two colors, new beanie styles, mid-century circular knit tees which now go up to XXXXL, their famed 2S14 super heavy t-shirt in a seasonal Forest color, and much more. ⠀
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Shop Merz b. Schwanen Online: https://www.selfedge.com/merz-b-schwanen![Merz-Stories_Size-1.jpg]
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Just picked up my first pair of IH bottoms (633SBG) and the LA team was great. Thanks for your help guys!! -
IRON HEART SELF EDGE EXCLUSIVE JEANS
We've just received four Iron Heart jeans, all exclusive to our stores.
We have the 633 straight tapered, which is our best selling Iron Heart fit, in a 17oz natural indigo denim, an 18oz "vintage" denim, and the 21oz SBG denim which starts out black but fades to gray.
We've also received the 8301s, which is Iron Heart's original slim tapered fit, designed in conjunction with us in 2009. These are available in the 21oz SBG black denim.
Shop Iron Heart Online: https://www.selfedge.com/iron-heart
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SELF EDGE X BRAIN DEAD = SEXBD25
The Self Edge x Brain Dead Collaboration Release Party at Self Edge Portland, THIS SATURDAY.
Come join us and the Brain Dead team to celebrate the release of our collaborative capsule collection of jeans, jackets, t-shirts, real hats, Good Art pendants, stickers, & bootleg hats. We made some really high quality stuff with the Brain Dead crew, took us only two years to get everything made, we think it was worth the wait. We've come together with Brain Dead to create a collaborative capsule collection of jeans and jackets made of a special slub yarn cotton and linen blend Japanese denim, woven by Japan's famed Nihon Menpu Mill. This denim was designed and produced exclusively for this collection and was cut and sewn into three different garments in Japan, at the highest level quality jean cutting and sewing production facility we know of.
This denim was designed to be easy to wear but packed with character, coming in at a 14.01oz weight (yes, that's the actual final spec the mill gave us) and without any additional chemicals or treatments; this is a pure indigo dyed unsanforized denim that's been lightly factory rinsed for easier sizing. We had the jeans finished with custom Brain Dead shank buttons, copper nipple rivets, and a stamped cowhide leather patch. These jeans fuse iconic Brain Dead design cues with the refined sensibilities of Self Edge throughout. The straight leg model features a classic straight-leg fit with a medium rise—reminiscent of a late-1940s 501 and the wide leg model features a wide leg fit and a high rise.
We also have wool 5-panel caps, two different tubular knit t-shirts, and a Good Art for Self Edge x Brain Dead sterling silver pendant. All items will available at all 6 of our stores Saturday, October 18th.
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THE SELF EDGE X BRAIN DEAD COLLABORATIVE CAPSULE COLLECTION
The Self Edge x Brain Dead collaborative capsule collection of jeans, jackets, t-shirts, hats, Good Art pendants, and stickers is here. We made some really high quality things with the Brain Dead crew, took us only two years to get everything produced but we think it was worth the wait.
We have come together with Brain Dead to create a collaborative capsule collection of jeans and jackets made of a special slub yarn cotton and linen blend Japanese denim, woven by Japan's famed Nihon Menpu Mill. This denim was designed and produced exclusively for this collection and was cut and sewn into three different garments in Japan, at the highest level quality jean cutting and sewing production facility we know of.
This denim was designed to be easy to wear but packed with character, coming in at a 14.01oz weight (yes, that's the actual final spec the mill gave us) and without any additional chemicals or treatments; this is a pure indigo dyed left hand twill unsanforized denim that's been lightly factory rinsed for easier sizing. We had the jeans finished with custom Brain Dead shank buttons, copper nipple rivets, and a stamped cowhide leather patch. These jeans fuse iconic Brain Dead design cues with the refined sensibilities of Self Edge throughout.
The straight tapered model features a classic straight-leg fit with a medium rise and some taper below the knee—reminiscent of a late-1940s 501 but with a little more taper and the wide leg model features a wide leg fit and a medium/high rise.
The 6-panel cap is made in California from an 85/15 wool–nylon Melton blend with a black cowhide adjustable strap, antiqued silver clasp, and a woven Brain Dead flag detail. Featuring an unstructured medium crown, embroidered eyelets, and single-needle lockstitch taped inner seams.
The two graphic t-shirts are made in California from heavyweight garment-dyed cotton jersey, the navy tubular knit tee features a puff-print chest graphic and vintage no-side seam construction while the black tee features a front and back graphic.
We also have a Good Art for Self Edge x Brain Dead sterling silver coin/pendant. This piece is handcrafted in 100% sterling silver and finished by hand for a unique character. Each piece comes with two nickel-plated brass split rings in different sizes and a Good Art baggie, all made in Good Art's Los Angeles foundry.
All these items are available now online and in-store Saturday, October 18th at opening.
Shop Self Edge x Brain Dead Online: https://www.selfedge.com/brain-dead
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^ How was the party Kiya? Can't wait to see what Tron does to his new Studios!
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NEW SEUVAS WINTER COLLECTION
Seuvas’ new winter collection just landed at all stores.
First up we have some nice indigo stripe work shirts with double-needle construction, gusseted side seams, and finished with an Amakusa pottery stone button as the only exterior branding.
Seuvas brings us a new logwood dyed trucker jacket, garment dyed in ground logwood from their region of Japan. Logwood dying is a 500 year old style of dying fibers, with its origins in the south of Mexico and the Caribbean. Some great details combined with a 23oz herringbone canvas that will age well with wear and washing; this jacket is one which is a perfect accompaniment to a well worn pair of jeans.
We've also received new Flap-Pocket natural canvas work shirts as a new addition into their natural untreated canvas shirt series.
Shop Seuvas Online: https://www.selfedge.com/seuvas
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STUDIO D'ARTISAN BENGARA DYED JACKETS, SLUBBY JEANS, & BELTS
Bengara-dyed modified Type III jackets from Studio D’Artisan are here. These jackets are made from 14oz Japanese selvedge denim and dyed with Bengala, a natural pigment born from the earth. Bengala has been used in Japan for centuries, celebrated for its warmth, depth, and connection to tradition. Known as a “soil dye,” it is biodegradable and environmentally friendly, offering a sustainable approach to color. Unlike plant-based dyes, Bengala is exceptionally resistant to fading, preserving its rich tone through years of wear. This special edition jacket features SDA’s engraved copper rivets, custom buttons, and a unique Bengara leather patch. Side hand-warmer pockets add functionality to the classic Type III silhouette.
Slubby denim from Studio D’Artisan is here in a new wide leg fit. These GL3 SD-1002 jeans are Studio D'Artisan's newest jean made of their newly developed slubby 15oz denim. They nailed the feel and look of this denim, with the 15oz weight it's a heavy denim which can be worn year round. SDA truly nailed the perfect amount of slub yarn character for just the right about of slub pattern in the denim. This denim is unsanforized (but rinsed) and has some great character to it; it starts out a little darker than your average raw indigo jean so it's sure to look great once the patina forms as some areas start to lighten with regular wear.
Studio D’Artisan Orgueil narrow harness leather belts are back. Maybe you want a heavy duty leather belt but don’t want the standard 1.75” width we’ve been carrying for years. Studio D’Artisan has you covered with these new 1.2” (3cm) narrow harness leather belts. These have a wild amount of natural pull-up oil, feel great, and are sure to look amazing once they patina.
Shop Studio D'Artisan Online: https://www.selfedge.com/studio-dartisan
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THE FLAT HEAD DENIM, TEES, & LEATHER ACCESSORIES
This week Flat Head delivers new Type I denim jackets and wide leg jeans made of a 14.5oz left hand twill denim, their Super Duper 20oz loopwheeled tees in two colors, and heavy leather belts and wallets. Now available at all stores.
Shop Flat Head Online: https://www.selfedge.com/the-flat-head
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NEW SAMURAI WINTER COLLECTION OF JEANS
We got a big pants delivery this week from Samurai.
We have their new Murasame and Murakumo denim jeans, both super unique denim styles available in their straight tapered fit.
We also have 19oz indigo denim straight leg jeans, 15oz indigo wide leg jeans, heavy chinos in a new slim fit, and their very popular Baker pant in black.
Shop Samurai Online: https://www.selfedge.com/samurai
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