Pronto's Denim Carnival - 27th October 2013

[Snowy]

Denim over there is just something else. So great to see the community really getting into it. Wonder why it's taken off there more so than other parts of the world. Really love it!

[Giles]

Good question and one that is causing me not a little head scratching….....

[Fergz]

I wonder has it to do with the association with American culture and the fundamental role that denim plays in this association? Perhaps we're more blasé and less bothered in Europe and the US outside of the niche markets? Just thinking out loud…..could it also be to do with Japan's standing as a producer of remarkable denim? Or maybe the Asian kids are just way cooler....!

[Seul]

We're just fucking spoiled… And SE kids seem to be tons of fun... If it wasn't for the temps I'd haul my arse over there...

[Fergz]

The temps are one of the main reasons I should haul me arse over there !

[Giles]

@Giles:

Good question and one that is causing me not a little head scratching….....

Sorry, I misinterpreted Snowy's comment.

Yes, Japanese denim is ridiculously popular in the SE Asian Countries.  No doubt about that and I agree with some of Fergz analysis.  We are literally mobbed when we visit.  I mean look at last night at Kronoz, guys drove 5 hours to be there, half a dozen guys flew 2 3/4 hours just to meet us, it is insane (in a nice but extremely humbling way)

What has me scratching my head is why the demand in Thailand is so much greater than any other SE Asian country.  Our collabs sell out in hours, it's hard to keep up with demand.  If Thailand is not Iron Hearts largest geographical market outside of Japan today, it will be in within a year, of that I am sure.  I have never been to the Inazuma festival in Japan, but people who have and who were at the denim carnival said that the Pronto event was way more crazy…..

[Snowy]

Thanks for the replies. Whenever I've visited Thailand in the early '00s I found the denim knock-off scene was already huge. In Hong Kong it was all about the handbags, in Bangkok even then it was denim. The culture's taken a different turn, would love to know the trigger :). Appreciate the musings/replies so far.

[MikeC]

It's weird that SE Asians are so obsessed with IH, that they will deal with sweating their asses off, just so they can say, they wear IH. Crazy.

[Giles]

Quote from retailer on this trip, "if it's heavy and slim, you can't lose, that's why IH is the talk of the town"….

[louisbosco]

oh yeah you guys in europe and such wanna get here, but for us here in SE we just want 4 seasons!

[Giles]

Great write up….

http://www.rawrdenim.com/2013/11/2013-pronto-denim-carnival-bangkok-thailand-re-cap/

[Giles]

And I absolutely love this image…...

The Brothers Sachdev…Sunny, Chnanon & Paul

[Seul]

You go all the way to SE Asia and you reckon these blokes 'll have proper tough names… "Hiya, me name's Paul"...

[ky]

here's a team bronuts pic to liven up the thread

[vokineberg]

Hi, whether to expect that PIH2DC jeans will be in stock at ironheart.co.uk?

[Giles]

No, I am sorry.  We do not stock any of the Pronto Collabs…..I'd love to, but Chnanon understandably wants exclusivity.....

[vokineberg]

@Giles:

No, I am sorry.  We do not stock any of the Pronto Collabs…..I'd love to, but Chnanon understandably wants exclusivity.....

Too bad. Is there place on the web where it's possible to buy this jeans?

[Giles]

no

[Giles]

Iron Heart is at 5:44
Paula video bombing is at 5:56
Haraki eats cake at 7:04

[MikeC]

Is that an IHSH-70 with a leather yoke?  If so, that is fucking amazing.  Let me get!!!