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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

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    Viberg

    @Viberg

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    Latest posts made by Viberg

    • RE: Viberg

      Thanks for the reply mega. I am hoping to lower the retail once we get up and running, basically being more efficient. It's been hard enough just to get where we are now, to be honest, but seems to be unfolding at a steady pace for the most part.

      brett

      posted in Footwear
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      Viberg
    • RE: Viberg

      Ive been reading this post for sometime now and thought I should share some explanations.

      We are completely over loaded at our factory, currently around 4-5 months due to making only 25 pairs of shoes a day.  The reason we are not doing a great job on replying to email is that, we currently are understaffed and have one person answering emails, something around 120+ a day, , as well as partly involved in production.  I have been trying very very hard over past year to allow permission from my dad, to bring on someone specifically towards customer service. Slowly we are making changes and have hired on new staff, but not at the rate of the popularity or interest of our product. 
      He has been running the company this way for 40yrs, primarily based on product only, and trying to convince him to focus on customer service is going to take time and will be a learning curve.

      In remarks to making more expensive product, it was taken out of context, as it would impossible to make our product more expensive other than using cordovan or exotic leather.

      Currently I am trying to bring in good year welting machines, which will allow a larger production, still only 60 or so pair, comparing to Alden's say at 3-400, Red wing at 5000, Wesco and Whites run about 100 a day or more.

      So right off the bat we are significantly smaller than everyone else.

      By doing welted, we can make the exact same heavy style boots or shoes and then adapt into something more traditional if need be.  In terms of quality with welting, I would say its as good as what we do now , and will allow for a more attractive shape.  If you take a vintage military boot, probably 90% were welted and are as heavy and solid as our boots.  I also am hoping it will lower some cost, due to less hand work, hand lasting involved. Possibly up to 15% or more less.

      In terms of prices, our whole sale prices haven't changed much at all since 2-3 yr ago. Depending on whom you buy from, you will see various margins being used.

      Please email me directly brett@workboot.com , like I said, if you email Jason at inquiries@workboot.com, he does production as well as email, which is why is seems like no one is replying back.

      Hopefully as of this coming year, we will able to have the key people in place to allow better service, which we have stated to do already.

      Brett

      posted in Footwear
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      Viberg
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